Customer Showcase: Blue Beaver Luxury Cabins
We have the distinct privilege of working with many of the finest vacation rental, hotel, and resort companies in North America. As independent lodging companies, each of you has a unique story that we think is worth celebrating. And worth sharing with the rest of our readers; there’s always a helpful tip or two in these stories that can help others succeed too. This month we celebrate Blue Beaver Luxury Cabins and their massive revenue growth after implementing the full suite of Track and Atlas solutions. In the 18 months following their Track go-live in June 2019, Blue Beaver grew …
More Than a Stay: Experience Marketing Applied to VR
Daily life was becoming more transactional before COVID hit. Fast pay, one click, grab n’ go. Now we can add social distancing and vaccine restrictions to the mix. The mechanisms that extract money from our wallets have gotten scarily efficient. It wasn’t that long ago when a family vacation required weeks of consideration and planning, gathering recommendations and building budgets. Now, you can book a five-figure trip in a few clicks and work out the details later because they, too, are close at hand. But in the business world, if everyone else zigs, maybe you should zag. Maybe single-serving stays …
Which Part Of The Sales Funnel Matters Most for Hospitality?
“Nothing happens until somebody sells something.” This old chestnut has been with us for decades. Nobody knows who said it first or in what context, but the point is clear. If you’re in business, then everyone’s job in some way supports a cascading series of events that begin with a sale. If you’ve watched Glengarry Glen Ross or sold anything, be it cups of lemonade or a seven-night luxury vacation, then you already know the sales process. It still takes a lot of no’s to get to a single yes. Fortunately, there are simple and cost-effective ways to segment your …
