4 Biggest Challenges in Digital Marketing
Welcome to January of 2021, the perfect time to analyze your digital marketing strategies and tactics. There might have been a few curve balls handed out in 2020, but four things that continue to stay the same are the biggest challenges in hospitality digital marketing. Warning, this article might open up your mind to statistics and challenges you didn’t even know existed in your vacation rental management companies marketing department. So buckle up as we dive deep in the complexities of digital marketing, the cost of human resources, guest acquisition costs, and the domination of OTA’s in the vacation rental …
4 Ways to Conquer Cart Abandonment
In the era of internet browsing and curiosity, we’ve become a culture of virtual window shoppers, especially when it comes to online travel. The travel industry has seen a notoriously high rate of cart abandonment – that is, online shoppers who start a shopping experience without ever confirming it. On average the industry has an 81% abandonment rate. Cart abandonment is an often overlooked, but incredibly crucial aspect to travel ecommerce. In this blog we are going to go over 4 ways you can conquer cart abandonment and maximize your conversions. #1 Make sure your pricing is transparent No one …
Marketing Directly to Your Guests
Competition with OTAs is something most properties have grown accustomed to, but with drastically different marketing budgets in most cases, it’s important to understand the value behind marketing directly to your guests. Expedia and other OTAs have large marketing and advertising budgets, which help them to develop flashy commercials and find their way to the top of search ranks. Your budget probably doesn’t quite stack up in sheer numbers, but with the right tactics you can compete with the major players at a local level. This article will give your hotel, resort, vacation rental, or inn the steps to help …
