4 Biggest Challenges in Digital Marketing
Welcome to January of 2021, the perfect time to analyze your digital marketing strategies and tactics. There might have been a few curve balls handed out in 2020, but four things that continue to stay the same are the biggest challenges in hospitality digital marketing. Warning, this article might o…
4 Ways to Conquer Cart Abandonment
In the era of internet browsing and curiosity, we’ve become a culture of virtual window shoppers, especially when it comes to online travel. The travel industry has seen a notoriously high rate of cart abandonment – that is, online shoppers who start a shopping experience without ever confirming…
Marketing Directly to Your Guests
Competition with OTAs is something most properties have grown accustomed to, but with drastically different marketing budgets in most cases, it’s important to understand the value behind marketing directly to your guests. Expedia and other OTAs have large marketing and advertising budgets, which h…
