3 New Years Resolutions for Your Vacation Rental Management Company
2021 has just arrived and what is your vacation rental management company planning for a successful year? Now is the perfect time to set SMART goals. These goals are specific, measurable, attainable, realistic, and timely. In this article we are going to discuss three actionable items your VRMC can implement to increase operational efficiency and guest retention. Consolidate Your Technology Footprint Many disconnected systems make it hard to communicate effectively and efficiently internally and with guests. Finding ways to consolidate your property management software, CRM, revenue management, housekeeping, maintenance, and accounting software is key. This can eliminate manual entry through …
Marketing Directly to Your Guests
Competition with OTAs is something most properties have grown accustomed to, but with drastically different marketing budgets in most cases, it’s important to understand the value behind marketing directly to your guests. Expedia and other OTAs have large marketing and advertising budgets, which help them to develop flashy commercials and find their way to the top of search ranks. Your budget probably doesn’t quite stack up in sheer numbers, but with the right tactics you can compete with the major players at a local level. This article will give your hotel, resort, vacation rental, or inn the steps to help …
How to Differentiate From Local Competitors Online
To drive more online reservations this year, you can’t just launch a great website. To be successful, you also have to effectively and proactively compete against other properties and hotels in your area. So how do you do it? It really comes down to a few things at the end of the day: Goal #1: Help your website visitors understand what makes your resort different and better than others. Goal #2: Persuade your website visitors to book with you instead of the other guy. Goal #3: Make conversion incredibly easy for anyone who lands on your website. Here’s the problem: …
