The Switch to Google Analytics 4 Draws Near
Saturday, July 1, 2023, will forever change how website analytics work. By now, you’ve likely seen the hair-raising alert atop your Google Analytics account: “Universal Analytics will no longer process new data in standard properties beginning July 1, 2023. Prepare now by setting up and switching over to a Google Analytics 4 property.” Yikes. “Prepare now” sounds a little ominous. What’s really going down? Atlas Digital Commerce, a TravelNet Solution, has been preparing for the arrival of GA4, the “next generation of Google Analytics,” since it launched in October 2020. As such, we thought it might be helpful to explain …
TravelNet Solutions Earns Google Partner Status
Expertise in Google Ads Extends Value of Atlas Digital Marketing Services Cottage Grove, May 18, 2021 — For property managers and hoteliers, effective digital marketing campaigns demand expertise across platforms. The breadth and quality of the services offered by TravelNet Solutions (TNS) has earned it Google Partner status. Companies that qualify for the Google Partner program must have demonstrated “skill and expertise, met Google ad spend requirements, delivered company agency and customer revenue growth, and sustained and grown its customer base.” Google Partners have proven they can keep up with the platform’s constantly evolving ad tools, and that they have …
4 Biggest Challenges in Digital Marketing
Welcome to January of 2021, the perfect time to analyze your digital marketing strategies and tactics. There might have been a few curve balls handed out in 2020, but four things that continue to stay the same are the biggest challenges in hospitality digital marketing. Warning, this article might open up your mind to statistics and challenges you didn’t even know existed in your vacation rental management companies marketing department. So buckle up as we dive deep in the complexities of digital marketing, the cost of human resources, guest acquisition costs, and the domination of OTA’s in the vacation rental …
Your 2021 Marketing Hitlist
In 2020 Marketing Managers and Vacation Rental Property Managers had to deal with and adapt to the unexpected. We had to pivot from our original strategies to deal with a global pandemic. We can’t predict what will happen this year, but we can use what we have learned in the past 10 months to improve our marketing strategies for 2021. In this Marketing Monday, we are going to go over 5 key strategies to focus on this year. Let’s call it your 2021 Marketing hitlist. SEO Optimize your SEO by including voice search in your overall strategy. Over half of …
3 New Years Resolutions for Your Vacation Rental Management Company
2021 has just arrived and what is your vacation rental management company planning for a successful year? Now is the perfect time to set SMART goals. These goals are specific, measurable, attainable, realistic, and timely. In this article we are going to discuss three actionable items your VRMC can implement to increase operational efficiency and guest retention. Consolidate Your Technology Footprint Many disconnected systems make it hard to communicate effectively and efficiently internally and with guests. Finding ways to consolidate your property management software, CRM, revenue management, housekeeping, maintenance, and accounting software is key. This can eliminate manual entry through …
Reputation Management for the Vacation Rental Industry
In the Vacation Rental Industry, a property lives and dies by their reputation. 72% of people surveyed said they would not book a rental with no reviews. (TripAdvisor) In order to boost guest loyalty, get more referrals, and continue growing your business year after year, you have to spend time proactively managing your reputation. Thanks to the popularity and transparency of online review tools found on Yelp, Trip Advisor, Google, and Facebook, your ability to monitor and influence the opinions of your guests has never been more important. We are going to list out a few ways you can be …
5 Ways to Build Customer Loyalty
The Hospitality Industry is transforming into an industry defined by personalization, relevant content and the social experience travelers influence everyday. As this trend continues to unfold, it is becoming increasingly difficult to build brand loyalty. How do you win a customer over and keep them coming back time and time again, when the travel process starts earlier than it ever has, and is not over, even after booking and stay? This is a dilemma that has been creeping up the alley of online hospitality marketers everywhere. Finding the right combination of social interaction, email marketing, promotional activities, etc. can be …
How Your Property Can Take Advantage of Black Friday and Cyber Monday
Black Friday and Cyber Monday are two of the biggest shopping days in the U.S. To most of us, these days are about snagging deeply-discounted apparel and electronics. However, the travel industry can also benefit from the frenzy of shopping activity during the holidays. It also marks the beginning of the Holiday season, where many hospitality properties race to reach their annual objectives. We are going to list out a few ways your property can take advantage of this, and not just by lowering your rates. #1 Segment your website and email campaigns Segmentation is the jack of all trades, …
Why Should You Use Facebook Advertising?
Deciding where you should be placing your advertising spend is a big decision. A huge advertising opportunity that many people are missing is Facebook Retargeting. Retargeting works by adding a cookie to the browser of anyone who visits your website, then Facebook is able to show them your targeted ads in their newsfeed. How It Works? A traveler will visit your site, view photos, amenities and start looking into rates. Although they may be interested, most travelers won’t book on their first visit to your site. Over the next several days they will visit Facebook and see your ad keeping …
