Why Should Your Property Use Blogging?
Hospitality blogging will separate your property from the rest. Do you want to spike interest and give your guests a preview of what it’s like to book a stay with you? Let’s discuss a few reasons why you should invest in regular blog posts! #1 It makes your property stand out #2 Keeps your new and previous guests informed about the area #3 It increases traffic to your website # 4 Attracts new audiences with key words When your blog succeeds at bringing value to potential guests, you will see a dramatic increase in visits to your website and direct …
4 Ways to Conquer Cart Abandonment
In the era of internet browsing and curiosity, we’ve become a culture of virtual window shoppers, especially when it comes to online travel. The travel industry has seen a notoriously high rate of cart abandonment – that is, online shoppers who start a shopping experience without ever confirming it. On average the industry has an 81% abandonment rate. Cart abandonment is an often overlooked, but incredibly crucial aspect to travel ecommerce. In this blog we are going to go over 4 ways you can conquer cart abandonment and maximize your conversions. #1 Make sure your pricing is transparent No one …
How To Market Your Property For The Holidays
Holiday season is right around the corner! It may look different this year, but the good news is folks are still opting for Staycations. We want to give you a few ideas on how to promote your property this year to drive bookings! #1 Showcase Your Holiday Cheer Deck the halls and commons areas and give your guests a warm welcome. #2 Promote Special Pricing and Enticing Offers With consumers being able to work from anywhere, you could run a mid week special with lower rates. #3 Up your Amenities Free WIFI? Complimentary Breakfast? You could even set a delivery …
5 Reasons Why Travelers Leave a Website
Your website is the storefront of your business and gives travelers an idea of what to expect in real life. Your website design can make or break your business. A good website boosts your reputation while a bad one will scare away potential guests. Travelers come to your website to learn more about your property, amenities, and occupancy. So how long do visitors stay on your properties website? The average is roughly 15 seconds. This means that your website needs to engage your visitors nearly immediately to keep them engaged and on your site. Before we go into why visitors …
Content Marketing Ideas That Work
Because the digital marketing landscape shifts so rapidly, it’s important that your hotel is using the best marketing ideas to drive new business. Marketing through content, social media, and email automation could have a big influence on your hotel business this coming year. To help you take your marketing to the next level, we’ve broken the ideas up into a few different types. Content Marketing: Create a podcast, travel guide, or blog about a hot topic Social Media: Post videos of your hotel with Facebook Live, Instagram Stories, or LinkedIn Live Email Marketing: Launch a weekly newsletter that features what …
Optimize Your Website for SEO and Conversions
Learning how to optimize your website for SEO and conversions is crucial for your property’s success. It’ll ensure your website is working exactly as hard as it should. If you have good SEO, you can attract more traffic and get more opportunities to convert potential guests. In this blog we will go over 10 tips to increase your SEO and conversions on your website. Make your website useful for your specific audience Know your buyer’s journey and optimize it to be as user friendly towards them. Publish relevant content and make sure it is updated frequently Search engines need to …
Types Of Hashtags To Get You Noticed By Travelers
Social Media is one of the most influential tools your hotel, resort, or lodge can use to reach thousands of potential guests at the click of a button. By using a good hashtag, it can redefine your online brand identity, provide you with new ways to interact with your customers and help you promote hotel services, products, and news to new audience segments. We are going to give you a quick overview of types of hashtags you can use that are relevant to your industry. Emotive. Categorical. Lifestyle Emotive shows off the feeling of your resort, categorical shows off your …
Is Your Current Digital Marketing Strategy Working?
We are coming up to the last couple months of 2020, and for most of the hospitality industry it has been anything but normal. Hoteliers have had to reevaluate their financial and marketing plans, and adapt to new market trends and technologies. The good news is that it isn’t all doom and gloom. Now is the time to start focusing on accessing your current digital marketing plan and evolving it to maximize your revenue and bookings for 2021. Before you can take any steps to change what you are already doing, you must know how you got to where you …
5 Promotional Offers Your Hotel Should Be Using
Before we dig into different promotional ideas your hotel, resort, or lodge can use to increase bookings let’s talk about why it is important. Using promotions will make you stand out from the competition, attract more guests, and will increase your overall revenue. Your hotel may be using some of these, but the market has changed and guest expectations continue to shift. You need to keep your strategies fresh and continue to evolve how you advertise your property. In this blog we will discuss how you can press play on 5 new promotional offers to increase your hotel revenue and …
10 Digital Marketing Strategies for Resorts, Hotels, & Vacation Rentals to Increase Online Bookings
Owning and running a hotel or resort is no easy task. However, this can become much easier when you have a solid hotel marketing strategy in place. Gone are the days of static content and old school marketing tactics. With constant changes in the industry and technological advances, hoteliers are finding the best ways to get ahead of the game. We have worked with hundreds of hospitality lodging companies on their marketing strategies, and in this blog, we are going to teach you how to press play on 10 digital marketing strategies to increase your online bookings. Take your website …
