Marketing Directly to Your Guests
Competition with OTAs is something most properties have grown accustomed to, but with drastically different marketing budgets in most cases, it’s important to understand the value behind marketing directly to your guests. Expedia and other OTAs have large marketing and advertising budgets, which help them to develop flashy commercials and find their way to the top of search ranks. Your budget probably doesn’t quite stack up in sheer numbers, but with the right tactics you can compete with the major players at a local level. This article will give your hotel, resort, vacation rental, or inn the steps to help …
Driving Traffic to Your Properties Website
More guests staying at your property means you’re making money. That seems like pretty straight forward logic, but digging deeper you need to ask yourself “How are these guests actually finding and booking their trip?” With OTAs flooding the market, many properties are overwhelmed with seemingly can’t-miss opportunities to generate bookings. Taking more bookings means additional revenue for your property, right? It may seem that way, but many of these online travel agencies charge commissions up to 25%. Wouldn’t it make more sense to drive travelers directly to your website where you can avoid these additional fees? By following these …
How to Create a Content Strategy for Your Property
Content marketing remains one of the most effective ways to reach and connect with travelers, drive website traffic, build trust, and increase online reservations through your property website. As people spend more time online than ever before researching properties, learning about cities, and talking to their friends about past experiences before making future travel plans, business owners in the travel and hospitality industry are forced to work harder to position themselves and their businesses as trusted resources that travelers can turn to when they need help. Creating and publishing content is an easy and proven way to start building more …
8 Types of Emails You Should Be Sending
Do you currently leverage email to communicate to future guests, guests, and past guests? If you are not, you are missing out on a huge opportunity. As Online Travel Agents (OTA), Google Travel, and social media begin to get saturated and more competitive than ever, property managers like you need to step up your personalization through the form of email marketing. Here’s why: In 2019, the number of global e-mail users amounted to 3.9 billion and is set to grow to 4.48 billion users in 2024. (statista) The average email subscriber receives 13 commercial emails a day. (OptinMonster) 99% of …
Campaigns Your Hotel Email Marketing Needs
With the large bulk of bookings at your hotel coming from the world wide web, implementing a strategy around your hotel email marketing is critical. Gone are the days of agents making inbound phone reservations. With phone reservations, it allows the agent to build a relationship using voice interaction and personality. Generating less phone reservations in 2020, automated and personalized communication is the key via email blasts. You do not want your reservation agents and marketing team to send low-quality, unsegmented emails. Your hotel needs a marketing email strategy that targets the right audience, at the right time in the …
