Marketing Directly to Your Guests
Competition with OTAs is something most properties have grown accustomed to, but with drastically different marketing budgets in most cases, it’s important to understand the value behind marketing directly to your guests. Expedia and other OTAs have large marketing and advertising budgets, which h…
How to Create a Content Strategy for Your Property
Content marketing remains one of the most effective ways to reach and connect with travelers, drive website traffic, build trust, and increase online reservations through your property website.
As people spend more time online than ever before researching properties, learning about cities, and ta…
8 Types of Emails You Should Be Sending
Do you currently leverage email to communicate to future guests, guests, and past guests? If you are not, you are missing out on a huge opportunity. As Online Travel Agents (OTA), Google Travel, and social media begin to get saturated and more competitive than ever, property managers like you need t…
Campaigns Your Hotel Email Marketing Needs
With the large bulk of bookings at your hotel coming from the world wide web, implementing a strategy around your hotel email marketing is critical. Gone are the days of agents making inbound phone reservations. With phone reservations, it allows the agent to build a relationship using voice inter…