The Switch to Google Analytics 4 Draws Near
Saturday, July 1, 2023, will forever change how website analytics work. By now, you’ve likely seen the hair-raising alert atop your Google Analytics account: “Universal Analytics will no longer process new data in standard properties beginning July 1, 2023. Prepare now by setting up and switching over to a Google Analytics 4 property.” Yikes. “Prepare now” sounds a little ominous. What’s really going down? Atlas Digital Commerce, a TravelNet Solution, has been preparing for the arrival of GA4, the “next generation of Google Analytics,” since it launched in October 2020. As such, we thought it might be helpful to explain …
