Category: News

As you know, Google Travel has integrated vacation rentals into the Hotel Search functionality. Now both show up in both Google maps and search results alongside hotels.  If you are looking to grow your business, you ensure a) Google knows to index it in general (learn how), and b) that your pro…

Hospitality professionals generally enjoy creating, and being around the experience of a stay.  You and your guests are a team in this regard because you share the same goal: optimize the end-to-end experience. For the guest, that means planning ahead, coordinating schedules, and the like.…

Today’s Marketing Monday includes a few tips for attracting new owners and growing your vacation rental business. SEO Focused Website: Your website is the front door to your business. It is the first impression your potential owners see. The easier it is for owners to find you, the more likel…

As is the lodging industry in general, resorts and vacation rental companies are well aware that direct bookings not only help hold down the “costs of acquisition,” but also increase our guest loyalty to our brands and not to a distribution channel partner. Therefore, it is certainly im…

Airbnb is an important distribution channel for professionally managed, short-term vacation rentals. Recent improvements in Track PMS’ API connection with Airbnb expands a property manager’s revenue-making opportunity and improves guest communications. First, we’ve increased the Length of S…

Ad campaigns are getting more and more complex which leaves Property Managers having to analyze more data to determine the value of each click. This Marketing Monday walks you through how to assess the value of a click.  We talk to many property managers on a daily basis. Some of the most common…

In Triggers and Automations with the object of survey response, there are now conditions for segmenting the surveys based on location, brand, or campaign. If the survey was generated from a reservation the survey response email can be conditioned by unit, unit node, unit role, or campaign. …

Social media has changed the way Vacation Rentals do business. Those who stay on top of the trends can use social networks as a powerful marketing tool, while those who don’t are getting left behind. In this Marketing Monday, we are going to review three ways that social media can influence direct…

According to an Expedia study, 69% of travelers turn to a search engine when starting to think about a trip. In this Marketing Monday, we are going to go over three ways that you can turn these lookers into direct bookers.  Avoid paying OTA commissions by investing in your website. Along with …