Never Lose $$$ on Travel Insurance
Let’s start your Tuesday out right and talk travel insurance.
As you know, insurance coverage is pinned to reservation value. Currently, when the rate changes after the opt-out window, the amount billed by the insurance vendor doesn’t change accordingly. So, if you had $50K of coverage attach…
Attracting Hotel Guests To Your Vacation Rental
Vacation rentals have climbed the charts recently with OTAs, in many cases being listed side by side with hotels. If you’re in VR, this is a sea change. The pandemic was good for VR in many ways, largely because of their relative isolation and environmental controls.
Even so, there are many t…
Track TIP TUESDAYS: New Report Option
Track offers dozens of reporting options for PMS, Accounting, Call Center, Housekeeping, and much more. In a future Track Tip Tuesday, we hope to cover some of the most commonly used reports, but today, we wanted to let you know about a new one that may get your back office very excited.
Okay, he…
Optimizing SEO For Owners
Whether you’re talking about website content or PPC campaigns, choosing keywords can seem like some sort of alchemy in which you guess what a potential customer is looking for then throw a bunch of money at your guess. And yeah, it is kinda like that in some ways.
But if you’re running PPC …
Track TIP TUESDAY: Creating Lists In Your Guest Emails
So a guest has scheduled a reservation and you want to send them a list in one of the reservation documents. Maybe tell them what to pack, provide a list of nearby attractions, or a list of amenities featured in their home. We can help make that document look nice!
Bulleted and numbered lists a…
Should I List My Vacation Rental On Google?
As you know, Google Travel has integrated vacation rentals into the Hotel Search functionality. Now both show up in both Google maps and search results alongside hotels.
If you are looking to grow your business, you ensure a) Google knows to index it in general (learn how), and b) that your pro…
Service While You Sleep: Mastering Hospitality Communications Through Automation
Hospitality professionals generally enjoy creating, and being around the experience of a stay.
You and your guests are a team in this regard because you share the same goal: optimize the end-to-end experience. For the guest, that means planning ahead, coordinating schedules, and the like.…
How To Attract New Owners
Today’s Marketing Monday includes a few tips for attracting new owners and growing your vacation rental business.
SEO Focused Website: Your website is the front door to your business. It is the first impression your potential owners see. The easier it is for owners to find you, the more likel…
Webcast Highlights: Maximizing Sales & Service Via Textual Communications
As is the lodging industry in general, resorts and vacation rental companies are well aware that direct bookings not only help hold down the “costs of acquisition,” but also increase our guest loyalty to our brands and not to a distribution channel partner. Therefore, it is certainly im…
Track TIP TUESDAY: Improving Your Use Of Airbnb As A Distribution Channel
Airbnb is an important distribution channel for professionally managed, short-term vacation rentals. Recent improvements in Track PMS’ API connection with Airbnb expands a property manager’s revenue-making opportunity and improves guest communications.
First, we’ve increased the Length of S…