Staying Safe: Travel Insurance and COVID-19, Coverage for Sickness
Health, safety and financial concerns are key considerations for today’s traveler and property manager. While you do your part to enforce cleaning protocols and make sure your rentals are as safe as possible, and as your guests continue to look for ways to get away from home without compromising …
Decrease Your CPC With This Exclusive Tip
When it comes to the highly-competitive world of Google Ads, finding ways to lower the Cost Per Click (CPC) for the keywords of your campaign is a key step in succeeding your goals.
This Monday, we are going to go over an exclusive tip that we use as Digital Marketing Experts to keep costs low an…
Work Order Automation Guide
Consistency is key to providing a five-star experience to guests, and maintenance/housekeeping is at the heart of being able to deliver this promise. Track is providing multiple ways to ensure that your maintenance and housekeeping program never misses an opportunity to wow your guests an…
The Difference Between Retargeting & Remarketing
Today we are going to talk about a hot topic in the Marketing world; Retargeting vs Remarketing and the best practices to use to increase your direct bookings. The terms “remarketing” and “retargeting” are often used interchangeably, but they are not quite the same.
Retargeting: The term …
Owner Portal: Hide Owner Revenue
In owner preferences there are two new configurations. Display revenue can now be set to "none" as well as work order status. Display revenue set to none will hide owner revenue in the owner portal. Work order status set to "none" will hide the work order tab.
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3 Elements You Need On Your Property Detail Pages
Your property detail pages on your website can make or break your direct bookings. When potential guests are searching for properties, you want to WOW them. We are going to go over 3 key elements that you need to include on your PDP to keep your guests on your site and turn these lookers into booker…
4 Reasons Your VRMC Needs To Be On Social Media
As of 2020, more than 3.8 billion people use social media worldwide and every 6.4 seconds a new user is added. The majority of Vacation Rental Managers are taking advantage of marketing across social media networks. Are you? As a vacation rental management company you have a lot to gain from being …
Survey Response Conditions
In Triggers and Automations with the object of a survey response there are now conditions for segmenting the surveys based on location, brand, or campaign. If the survey was generated from a reservation the survey response email can be conditioned by unit, unit node, unit role or cam…
3 Conversion Metrics You Should Be Tracking For Your Vacation Rental Website
If you have been in your Google Analytics recently, you can see that there are hundreds of ways you can track your website data. But how do you know which to track when it comes to a successful conversion?
First let's define the guest conversion we are learning about in this article. The conver…
Your Website Strategy For Google’s 2021 Launch
Moving into 2021, Google is changing their algorithm to be based on the user page experience. This will be an influential factor in Google Search rankings moving forward. Even though this was announced about a year ago, most websites will not be set up for success going into 2021. We want to help yo…