Category: Track PMS

“Nothing happens until somebody sells something.”  This old chestnut has been with us for decades. Nobody knows who said it first or in what context, but the point is clear. If you’re in business, then everyone’s job in some way supports a cascading series of events that begin with a sale. If you’ve watched Glengarry Glen Ross or sold anything, be it cups of lemonade or a seven-night luxury vacation, then you already know the sales process. It still takes a lot of no’s to get to a single yes. Fortunately, there are simple and cost-effective ways to segment your …

Property managers and hoteliers alike strive to achieve that homey, mi-casa-es-su-casa feeling that nurtures your relationship with guests and keeps them coming back. But how can the warm and welcoming atmosphere you work to create during the stay follow them out the door? When it comes to digital marketing, there’s no better (or cost-effective) way to build loyalty and trust in your hospitality brand than through “drip” campaigns. What’s a drip campaign? A drip campaign is an intentional, thoughtful series of emails that roll out over a period of time. They can be time- or trigger-based, but usually they’re a …

Cancellations are still happening, even though the vacation rental industry is soaring. Track has the feature to add and configure a cancellation reason at the time of the cancellation. The biggest benefit of this, these cancellations will also be synced to your distribution channels as well. Specifically, HomeAway will receive if the cancellation was initiated by the guest or the owner. If the reservation is for Airbnb, they have factory-created reasons and Track has pre-mapped reasons that align.  If you are not using Track but would like to learn more, we would love to chat.   …

At this very moment, pasty, hollow-eyed hermits around the country are emerging like cicadas, ready to slather on some SPF 50 and breathe the sweet air of freedom.  The hospitality industry has never been through anything quite like this. We’ve dealt with explosive demand and high occupancy before, but never after an entire year of uncertainty, extreme cleaning measures, and everything else that went along with the pandemic. All we know for sure is that a tidal wave of guests is headed our way. In this environment, doing more with less takes on a new meaning. Guests don’t care about …

High occupancy demands quick turnovers and clockwork communications with housekeeping. But with automations, you’ll never miss a beat. Well, the explosive demand we all knew was coming is upon us. High occupancy and consistent revenue has us breathing a sigh of relief. But that upswing creates its own set of challenges, like ensuring that housekeeping turns properties over as quickly as possible. The more complex the logistics, the more room for error. No wonder cleanliness is usually the top guest complaint, and with increased demand for contactless communications, that’s not likely to change. Housekeeping plays a huge role in the …