Your 2021 Marketing Hitlist
In 2020 Marketing Managers and Vacation Rental Property Managers had to deal with and adapt to the unexpected. We had to pivot from our original strategies to deal with a global pandemic. We can’t predict what will happen this year, but we can use what we have learned in the past 10 months to improve our marketing strategies for 2021. In this Marketing Monday, we are going to go over 5 key strategies to focus on this year. Let’s call it your 2021 Marketing hitlist. SEO Optimize your SEO by including voice search in your overall strategy. Over half of …
Reputation Management pt. 2: How to Maintain and Improve a Good Reputation
Last week we discussed how to repair a damaged reputation. But what if you already have a good reputation? If your reputation is good you don’t want to get complacent. Regardless of what kind of reputation you currently have among past guests and interested travelers, more work can and should be done in order to ensure the future success of your business. Even during times when business is good, it’s still important that you work proactively to continue maintaining and improving your reputation. Tip # 1: Talk with Guests As a property manager, you should always be making time to …
How to Turn More Website Visitors into Confirmed Bookings
In the hospitality industry, it is essential to have a website. But, just having a website isn’t going to be enough to get visitors to book at your property over your competitors. If you want to play to win, you must have a website that’s built to convert. There are more websites and property listings on the internet today than ever before, and more listings are being published every day. As a property manager, it’s your job to bring potential guests to your website and to convince them to convert before they leave, lose interest, book through another channel—or worse, …
Quick Guide to Email Nurturing
To build a sustainable and profitable business in the travel & hospitality industry today, you need to be using email to nurture relationships with past and future guests. Spending time engaging with your guests and followers on social media is beneficial, making phone calls is crucial, but email is an absolute must. It’s one of the best ways to reach, nurture, and segment your audience. Consider the facts: 78% of marketers have seen an increase in email engagement over the last 12 months. 73% of millennials prefer communications from businesses to come via email. Marketers who use segmented campaigns note …
Power On Series: Strategy and Technology Preparation for When Bookings Start
This excerpt is from our recently published guide, Power On – Marketing for What’s Next. The complete guide offers actionable digital marketing strategies to prepare you for what’s next for hotels, resorts, & vacation rentals. You can check in daily for the next section or you can download the full version here. We understand. There just aren’t a lot of people at the booking stage of the funnel and it’s hurting your business. This eBook blog post series wasn’t written to fill this portion of the funnel tomorrow. People aren’t ready to book yet, but they will be and industry …
Power On Series: Remarketing and Brand Protection Strategies to Implement Now
This excerpt is from our recently published guide, Power On – Marketing for What’s Next. The complete guide offers actionable digital marketing strategies to prepare you for what’s next for hotels, resorts, & vacation rentals. You can check in daily for the next section or you can download the full version here. Display Remarketing You’ve done a good job of getting potential guests to your site in the Awareness phase – now stay in front of them. A low-cost, brand-building campaign to implement right now would be a simple display remarketing campaign aimed at anyone that hits your website. …
Power On Series: Creative Social Media and Email Strategies to Stay in Front of Travelers
This excerpt is from our recently published guide, Power On – Marketing for What’s Next. The complete guide offers actionable digital marketing strategies to prepare you for what’s next for hotels, resorts, & vacation rentals. You can check in daily for the next section or you can download the full version here. Social Media This is a great time to get creative with your social presence and find new ways to bring the personality of your property(s) to your followers. Here are just a few ideas we’ve seen from our customers to spark your own creativity: Ask past guests to …
Power On Series: Website Refresh and Email List Building Ideas
This excerpt is from our recently published guide, Power On – Marketing for What’s Next. The complete guide offers actionable digital marketing strategies to prepare you for what’s next for hotels, resorts, & vacation rentals. You can check in daily for the next section or you can download the full version here. To support your upcoming advertising strategies, this is also a good time to work on your website and prepare to build your email list. Sprucing up property pictures, making sure amenities are up to date and updating any property or site descriptions. Are you promoting nearby recreational activities …
Power On Series: Affordable Paid Search Strategies to Implement Now
This excerpt is from our recently published guide, Power On – Marketing for What’s Next. The complete guide offers actionable digital marketing strategies to prepare you for what’s next for hotels, resorts, & vacation rentals. You can check in daily for the next section or you can download the full version here. Paid Search Paid search is more than likely an item you were spending a high percentage of your marketing budget on and have thus suspended to preserve your cash flow. That’s understandable. But, there are smart and affordable ways to use your data and maintain a presence with …
Power On Series: The Marketing Funnel and Your New Traveler Personas
This excerpt is from our recently published guide, Power On – Marketing for What’s Next. The complete guide offers actionable digital marketing strategies to prepare you for what’s next for hotels, resorts, & vacation rentals. You can check in daily for the next section or you can download the full version here. Before we dive into some hands-on strategies to help you guide your short-term marketing efforts, let’s take a look at the marketing funnel. We feel there are sections of this funnel to focus on over others as you think about engaging your prospective travelers in the near future. …
