Why Is Page Speed So Important?
Your website is the most important marketing tool that your Vacation Rental has in its pocket. By keeping your website optimized, this will lead to higher traffic. In today’s Marketing Monday, we are going to discuss page speed and the importance to your Vacation Rental business. In your experience, have you ever found yourself on a website that takes thirty seconds to load? Probably not. When your guests land upon your website, you have a few seconds to spike their interest or they will move on to the next property site. Another risk you run is that your bounce rate …
Is Your Website Mobile Friendly?
70% of travelers are researching and booking vacation rentals from their smartphones and tablets. It is imperative your website adapts to every screen size and shape. Put yourself in your traveler’s shoes. When you visit a website, would you want to see cut off images or not be able to see where you can check availability? No. You would move on to the next website immediately. Your website needs to be professional and showcase all the great features your property has to offer. You can use this Google tool to tell if your website is mobile friendly! Alongside vacation rental …
5 Steps To Get Your Website Ready For 2021
Website trends are constantly changing, but one thing that has always been a high priority for hospitality property websites is making sure they provide a mobile-friendly experience. “60% of searches are done via mobile device.” Moving into 2021, mobile friendly websites will become the most influential factor in Google search rankings as they are rolling out mobile-first indexing for the entire web. So what does this mean for your website? Google will now base its indexes and also your search ranking on the mobile version of your website, not your desktop version. If you have had a website refresh on …
5 Reasons Why Travelers Leave a Website
Your website is the storefront of your business and gives travelers an idea of what to expect in real life. Your website design can make or break your business. A good website boosts your reputation while a bad one will scare away potential guests. Travelers come to your website to learn more about your property, amenities, and occupancy. So how long do visitors stay on your properties website? The average is roughly 15 seconds. This means that your website needs to engage your visitors nearly immediately to keep them engaged and on your site. Before we go into why visitors …
Creating Branded Experiences
When it comes to guests choosing to stay at your property, it’s important to know what’s driving them to come and capitalize on it. Gone are the days of being able to have the standard room where a guest is going to sleep. Today, guests are looking for experiences to soak up the city they’re in, without feeling like a tourist. It’s your job to give this to them. The Evolution As Millennials and Gen Z has joined the workforce and begun traveling for business and pleasure, the hospitality industry has seen a shift from guests looking for a “traditional” …
How to Humanize Your Online Presence
To drive more reservations for your resort, you need to be able to effectively connect with and nurture travelers who discover your resort online. Your website can be a fantastic tool for reaching and attracting new travelers to your resort. It can, however, also create challenges. The biggest one most resort owners and managers experience is trying to determine how to best build trust and rapport with potential guests without ever talking to them on the phone or meeting with them face-to-face. It’s not an easy obstacle to overcome, especially if you’re relatively new to the industry, or if you’re …
How to Create a Content Strategy for Your Property
Content marketing remains one of the most effective ways to reach and connect with travelers, drive website traffic, build trust, and increase online reservations through your property website. As people spend more time online than ever before researching properties, learning about cities, and talking to their friends about past experiences before making future travel plans, business owners in the travel and hospitality industry are forced to work harder to position themselves and their businesses as trusted resources that travelers can turn to when they need help. Creating and publishing content is an easy and proven way to start building more …
