How To Make Your Vacation Rental Property Stand Out Against Competition
There are thousands of Vacation Rentals to choose from nowadays–so how are you marketing your property to stand out? Travelers use listing sites to find properties, so making sure your listing is optimized with the most beneficial features is critical. In this Marketing Monday, we will list a few ways you can make your property stand out.
- Post clear, well-lit photos. You don’t need an award-winning photographer to shoot your property. Good photos can be taken with a basic digital camera or even a smartphone. The key is to make sure you shoot everything that is potentially of interest to a guest. Showcase your décor, the family room, bathrooms, etc.! People want to get a feel for what their experience will be like before they book.
- Create a page on your website, booking platforms, and property promotion pages that provides the distance in miles and travel time from your property to all major attractions. Include shopping centers, restaurants, and convenience stores. This allows your guests to pre plan activities that they want to do and are more likely to book if the attractions spike their interest!
- Showcase your property with video. Creating buzz around your vacation rental property generates interest, which can boost your bookings and overall profit. One way to do this is by sharing your story. How did your company get started? Why should your guests stay with you? You can keep it short and sweet, but it will help gain attention.
Our friends at Porch have compiled a wonderful list of ways to make the most out of a vacation home. Some great ideas here for travelers and PMs alike.
We hope you learned a few tips today on ways to make your property stand out. Don’t forget to tune in next week! If you want to learn more about our Digital Marketing Services, you can view them here.