Reputation Management for the Vacation Rental Industry
In the Vacation Rental Industry, a property lives and dies by their reputation.
72% of people surveyed said they would not book a rental with no reviews. (TripAdvisor)
In order to boost guest loyalty, get more referrals, and continue growing your business year after year, you have to spend time proactively managing your reputation.
Thanks to the popularity and transparency of online review tools found on Yelp, Trip Advisor, Google, and Facebook, your ability to monitor and influence the opinions of your guests has never been more important.
We are going to list out a few ways you can be proactive about talking to guests and managing reviews to keep them happy and coming back:
- Check in with guests at least once during their stay to ensure that they have everything they need. With COVID-19, you can use push notifications instead of face to face contact.
- Send a follow-up email a few days after your guests leave asking them to fill out a short survey about their experience staying with you.
- Always encourage guests to contact you about any concerns they have while staying at your property. You could either give them your personal email, direct them to an online form, or have them talk to a designated individual on your leadership or management team.
The feedback you get will allow you to give praise to your employees, and address any concerns that could evolve into bigger problems if they continue to go unchecked. Regardless of what kind of reputation you currently have among past guests and interested travelers, more work can and should be done in order to ensure the future success of your business.
If you are looking for more information on reputation management, we would be happy to meet with you!