The Difference Between Retargeting & Remarketing
Today we are going to talk about a hot topic in the Marketing world; Retargeting vs Remarketing and the best practices to use to increase your direct bookings. The terms “remarketing” and “retargeting” are often used interchangeably, but they are not quite the same.
Retargeting: The term “retargeting” is often used when you are showing your guests your ads on other sites in an ad network after they leave your site. Retargeting usually involves “cookies”. The most common is Facebook retargeting.
Remarketing: The term “remarketing” is often used when you collect guest information from prospects in order to deliver email campaigns to them.
Now that we know the difference, let’s discuss how retargeting works and the most effective way to implement a strategy.
When a traveler visits your property’s website, a cookie is automatically installed on their browser, so your property’s ads keep appearing when they leave your site. We use this and other retargeting techniques to help bring that same site visitor/traveler back to your property’s website to complete a booking or purchase.
Retargeting Best Practice
Different products warrant different retargeting time windows. For example, people shopping for travel should be retargeted immediately; people shopping for luxury goods should be retargeted later. You want to make sure if a guest visits your website, they see your ad and keep your property top of mind, not a competitor down the road.
TNS has shown a 288 unit VRMC customer success by providing over 17,000+ impressions and 248 website visits over a 30 day period.
The most effective retargeting ads promote a special offer or promotion specifically to your target market’s interest.
We hope this helps you know the difference between the two. If you want to learn more, TNS would love to help you drive more site traffic and get those travelers back to book directly with our Retargeting strategies. Schedule your meeting today!