Full Funnel Marketing Strategy Quickly Drives Growth for Williamson Realty Vacations

“I would definitely recommend [TNS]. I would recommend it because they do what they say, they stand behind their product and they’ve helped us get our name out there, our brand out there. I would recommend it in a heartbeat.”

  • Company Wiliamson Realty
  • Location Ocean Isle Beach, NC, USA
  • Type VRMC
  • Units 288
  • Products PPC, SEO, Display & Remarketing, Track Pulse, Track CRM, Email Automation

The Challenge

In 2016, Marie Hill from Williamson Realty Vacations was looking for ways to increase bookings. Williamson Realty Vacations has vacation rentals on Ocean Isle Beach NC. They are a Vacation Rental Management Company that offers website listings, housekeeping, account management and price consulting. Marie wanted a digital marketing partner that could help drive new guests and increase conversion rates for their existing website. They didn’t have the resources to have an in house marketing team and wanted a company that could offer them a full digital marketing strategy for their vacation rental management business.

“We’re very happy with [TNS]. We’ve done everything that they’ve recommended that we do. We take their advice very seriously.”

The Solution

After careful consideration, Marie and the team at Williamson Realty decided that TravelNet Solutions (TNS) – Formerly ResortsandLodges Business Soulutions, was the best partner for them to implement a full digital marketing strategy. TNS offers solutions at each stage of the marketing funnel.

To implement the full funnel strategy Williamson Realty Vacations took advantage of TNS Solutions including:

  • Pay per Click (PPC)
  • Search Engine Optimization (SEO)
  • Display and Retargeting
  • Track Pulse
  • Email Automation
  • Reporting and Analytics
  • Strategy and Consulting

“If it wasn’t for [TNS], we’d have to have probably 15-20 people that sit at a computer all day long to keep Williamson Realty out in front of the online people. It’s a necessity if you want to stay in this business and they have the knowledge to get Williamson Realty out there in front of people that I wouldn’t be able to do.”

Google Paid Search
Email Marketing Management
Analytics & Reporting
Display & Remarketing
Track Pulse

The End Result

After implementing the services TNS from January 1, 2017 to October 26, 2017 the year over year growth for Williamson Realty Vacations was 79 additional booking and an over $350,000 increase in direct booking revenue. They were also able to increase direct website traffic by 22%. These statistics show clear growth as a Result of the TNS team.
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