Case Study
Vacation Your Way
Featured TrackSuite Products
TrackPMS & TrackRevenue
Vacation Your Way Profile
Location
Dallas-Fort Worth, TX
New Hampshire – Florida – Arizona – Oklahoma
Portfolio Size
27 units and growing
Website
vacationyourway.co
“I wanted to take the time to learn Track, to know it, to feel like I could master it. When it comes to reservations, when it comes to revenue, when it comes to 🎵 trust accounting 🎵 now we have all the reports in the same place.”
— Kara Ireland
Owner | Vacation Your Way
Situation
Vacation Your Way, a vacation rental management company based in Dallas-Fort Worth, was experiencing rapid growth. The company owned and managed properties across Texas, as well as in New Hampshire, Florida, Arizona, and Oklahoma. As the portfolio expanded, the need for an efficient reservation and revenue management system became evident.
Challenge
Prior to implementing Track, Vacation Your Way faced significant operational challenges. The rapid growth made it difficult to manage reservations efficiently, and the company was struggling to find the right platform to support its growth.
Additionally, after acquiring the Dallas-Fort Worth leg of the business, the existing system required extensive reconfiguration to align with the new owner’s operational goals. Revenue management also posed a challenge, as fluctuating seasonal demand and regional differences made pricing optimization complex.
Trust accounting posed a challenge, as well, since that portion of the company’s bookkeeping had largely been managed on spreadsheets.
Solution
To address these challenges, Vacation Your Way integrated TrackPMS. Key solutions included:
Implementation Support
The team at Track provided hands-on guidance, including a revised implementation strategy to tailor the system to Vacation Your Way’s unique needs.
Revenue Management Tools
By applying Track’s revenue management features, the company gained better insights into seasonal trends and pricing strategies. Weekly meetings with TNS support staff allowed for real-time data analysis and adjustments.
Automated Seasonal Adjustments
A data-driven approach to seasonal pricing helped optimize booking rates. The system’s dynamic pricing rules adjusted minimum stay requirements, increasing occupancy rates and revenue.
Enhanced Accounting Integration
The trust accounting system provided by Track greatly enhanced the accuracy and sophistication of its financial management, reducing administrative burden and improving financial oversight.
“I love the owner reports. It is so fun. Just like, voom!”
— Kara Ireland D’Ambrosia
Owner | Vacation Your Way
Results
Implementing Track yielded significant improvements in operational efficiency and revenue growth:
Increased Bookings
Monthly revenue increased dramatically, particularly in slower months. For example, revenue in December-January rose from nearly $0 in 2023 to $14,000 in the same period for 2024.
Less Tedious Busywork
Thanks to Track’s powerful reporting options, year-end 1099 forms were done in a few hours — dramatically less time than usual.
Higher Occupancy Rates
Seasonal pricing adjustments resulted in a surge in bookings, with occupancy levels rising from 0% in January-February to over 50%.
Longer Stays and Improved Booking Flow
The introduction of dynamic minimum stay requirements led to an increase in week-long reservations, optimizing revenue per booking.
Stronger Operational Control
The ability to analyze market trends and adjust pricing for different properties improved strategic decision-making and overall business performance.
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Discover TrackPMSDownloadable Case Study: Vacation Your Way
With Track, Vacation Your Way successfully transformed its operational model, positioning itself for continued growth and increased profitability. Download and share this case study with your colleagues.
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