Personalized Digital Marketing Strategy Leads to Big Rewards
In 2016 Rob Ellis, owner of Alaska Gold Creek Lodge was struggling to get travelers to find his property online. He was using websites such as TripAdvisor and Hotels.com for advertising. These websites just weren’t useful in generating the clientele that he was looking for.
In March of 2016, Rob found TRAVELNET SERVICES (formerly ResortsandLodges Business Solutions) and decided to jump on board. After working through the options with TRAVELNET SOLUTIONS (TNS) Consultant Jonah Burgoyne, Rob decided to utilize the following services and solutions:
- Platinum Listing from ResortsandLodges.com
- Website from TNS
- Search Engine Optimization
- Conversion Optimization
- PPC Management
- Display & Retargeting
- TRACK Chat
Rob trusted TNS thanks to our comprehensive understanding of the Alaskan travel market. Jonah and the rest of the Digital Marketing Solutions team understands the intricacies of marketing for such a remote area.
“They know our business so well that sometimes I feel like they’re from Alaska. Alaska’s a very unique place and we found you just can’t find people that understand how we do business. It’s a remote area, everything is flown in, internet is difficult, we don’t even have an address where the lodge is.”
With the team at TNS being knowledgeable on the region we are able to bring Alaska’s Gold Creek the clientele that they are looking for. Marketing for a lodge is completely different than marketing for a hotel and TNS is able to attract the families, couples and professionals that were difficult to acquire from OTAs and metasearch sites.
In addition to knowledge of Alaska, Alaska’s Gold Creek Lodge also chose TNS because they wanted to do what they do best: focus on their guests. Rob doesn’t want to spend time worrying about marketing.
“Katherine and I and our staff want to focus on our guests. We don’t want to focus on SEO or all the different complicated things that go into advertising on the internet these days. I don’t understand it, I don’t want to understand it and I don’t want our staff or ourselves spending time on it. [TNS] gets it.”
TNS is the marketing expert and gives the business what they need in terms of marketing, leading to triple digit revenue increases for the lodge.
- Location King Salmon, Alaska, USA
- Type Lodge
- Units 12
- Products ResortsandLodges.com, Website, SEO, Conversion Optimization, PPC, Retargeting, Chat
“This was probably the best, if not one of the best business decisions I’ve ever made and I’ve owned businesses for 30 years.”
With the success that Alaska’s Gold Creek Lodge has seen with TNS, they are able to increase their inventory and expand their business. Rob is seeing increases during every monthly account review, some of which include:
- 80%+ conversion rate for travelers that they talk to
- 228.40% increase in website visitors from their retargeting campaign
- 219.95% increase in Search Engine Traffic
- 104.48% increase in traffic from Emails due to conversion optimization
“Every year we’ve had triple digit increases since we’ve been with [TNS]. Our increases are so dramatic that we’re actually increasing inventory and doing things to expand our business, which is great for us, it’s great for our guests and [TNS] has been the only marketing partner we’ve had.”
“Every year we’ve had triple digit increases since we’ve been with TNS.”
TNS is happy to be able to drive the success of Alaska’s Gold Creek Lodge. Our Digital Marketing Solutions are affordable for properties like Alaska’s Gold Creek Lodge and we can provide a comprehensive marketing plan because we take the time to get to know their business. Other companies were asking for upwards of $60,000 for a website and they aren’t experts in the lodging category or Alaska. While other Alaska Lodges are marketing at trade shows the old fashioned way, Alaska’s Gold Creek Lodge is saving 80% marketing through TNS and getting better results.
“Every dime we spend with them is worth it. You can’t put a price on loyalty and their customer service. there is no other option out there that even comes close to what [TNS] has done for us.”
Now, Alaska’s Gold Creek has a beautiful website designed with SEO in mind that really drives visitors to their pages and keeps them there.
Another great tool that Alaska’s Gold Creek Lodge has used is the Conversion Optimization Software. After 7 seconds on the site a professional looking pop-up will display, offering the website visitor a discount for signing up for email notifications.
This allows Alaska’s Gold Creek Lodge to target web visitors in the future and keep them informed on the Lodge throughout the year.
These solutions have helped Alaska’s Gold Creek Lodge compete like a large corporation without the overhead. The best part is that TNS takes care of all of the marketing so that Rob can focus on his business.
“We compete on a level that larger corporations are on and we don’t have to pay that type of overhead expense and house all those different managers and professionals. We have them all with [TNS].”
“There is no other option out there that even comes close to what TNS has done for us”
It was a simple process for Rob to get on board with TNS. TNS takes on the marketing side so he can focus on his guests and conducts a customer success call once per month to review the business’ results. TNS is at the cutting edge and able to keep track of technology changes such as mobile first and other changes to Google algorithms while Rob focuses on his business.
“We compete on a level that larger corporations are on and we don’t have to pay that type of overhead expense”
The End Result
“This was probably the best, if not one of the best business decisions I’ve ever made and I’ve owned businesses for 30 years. These guys have found a niche where they are very, very good and very professional. They have just elevated our business in such a way that we never could have done any other way.”