How to Structure Drip Campaigns for Guest Nurturing
Property managers and hoteliers alike strive to achieve that homey, mi-casa-es-su-casa feeling that nurtures your relationship with guests and keeps them coming back. But how can the warm and welcoming atmosphere you work to create during the stay follow them out the door? When it comes to digital marketing, there’s no better (or cost-effective) way to build loyalty and trust in your hospitality brand than through “drip” campaigns. What’s a drip campaign? A drip campaign is an intentional, thoughtful series of emails that roll out over a period of time. They can be time- or trigger-based, but usually they’re a …
3 New Years Resolutions for Your Vacation Rental Management Company
2021 has just arrived and what is your vacation rental management company planning for a successful year? Now is the perfect time to set SMART goals. These goals are specific, measurable, attainable, realistic, and timely. In this article we are going to discuss three actionable items your VRMC can implement to increase operational efficiency and guest retention. Consolidate Your Technology Footprint Many disconnected systems make it hard to communicate effectively and efficiently internally and with guests. Finding ways to consolidate your property management software, CRM, revenue management, housekeeping, maintenance, and accounting software is key. This can eliminate manual entry through …
The Quick Guide to Nurturing Relationships Through Email – Part 1
To build a sustainable and profitable business in the travel & hospitality industry today, you need to be using email to nurture relationships with past and future guests. Spending time engaging with your guests and followers on social media is beneficial, making phone calls is crucial, but email is an absolute must. It’s one of the best ways to reach, nurture, and segment your audience. Consider the facts: You are 6x more likely to get a click-through from an email campaign than you are from a tweet. 61% of consumers prefer to be contacted by brands through email. For every …
Creating Branded Experiences
When it comes to guests choosing to stay at your property, it’s important to know what’s driving them to come and capitalize on it. Gone are the days of being able to have the standard room where a guest is going to sleep. Today, guests are looking for experiences to soak up the city they’re in, without feeling like a tourist. It’s your job to give this to them. The Evolution As Millennials and Gen Z has joined the workforce and begun traveling for business and pleasure, the hospitality industry has seen a shift from guests looking for a …
8 Types of Emails You Should Be Sending
Do you currently leverage email to communicate to future guests, guests, and past guests? If you are not, you are missing out on a huge opportunity. As Online Travel Agents (OTA), Google Travel, and social media begin to get saturated and more competitive than ever, property managers like you need to step up your personalization through the form of email marketing. Here’s why: In 2019, the number of global e-mail users amounted to 3.9 billion and is set to grow to 4.48 billion users in 2024. (statista) The average email subscriber receives 13 commercial emails a day. (OptinMonster) 99% …
The Language of Hospitality for Reservations Sales Excellence
Most of us would agree that interpersonal communications is never easy, especially those of us who have marriage partners, significant others, or who have survived the parenting of teenagers. In the lodging industry, communications can be especially difficult due to language barriers, or if we speak the same language, dialects and cultural differences. Another unique challenge is that guests are buying an intangible “product” that they are usually very emotionally engaged with, such as the perfect room, condo or vacation home for hosting their idealized vacation dreams. This is why it’s especially important for those who work in jobs …
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