4 Biggest Challenges in Digital Marketing
Welcome to January of 2021, the perfect time to analyze your digital marketing strategies and tactics. There might have been a few curve balls handed out in 2020, but four things that continue to stay the same are the biggest challenges in hospitality digital marketing. Warning, this article might open up your mind to statistics and challenges you didn’t even know existed in your vacation rental management companies marketing department. So buckle up as we dive deep in the complexities of digital marketing, the cost of human resources, guest acquisition costs, and the domination of OTA’s in the vacation rental …
3 New Years Resolutions for Your Vacation Rental Management Company
2021 has just arrived and what is your vacation rental management company planning for a successful year? Now is the perfect time to set SMART goals. These goals are specific, measurable, attainable, realistic, and timely. In this article we are going to discuss three actionable items your VRMC can implement to increase operational efficiency and guest retention. Consolidate Your Technology Footprint Many disconnected systems make it hard to communicate effectively and efficiently internally and with guests. Finding ways to consolidate your property management software, CRM, revenue management, housekeeping, maintenance, and accounting software is key. This can eliminate manual entry through …
The Quick Guide to Nurturing Relationships Through Email – Part 2
If you remember from our last email guide post, we said that email is essential for guest relationship nurturing. You need this in order to build a sustainable and profitable business in the travel & hospitality industry today.. Now, we’re letting you know the 3 additional tips we’ve found useful from our email marketing experiences. Tip #4: Always Focus on Providing Value Your goal when sending email campaigns is obviously to ultimately persuade leads to convert, but in order to be effective, your leads need to feel like you’re more interested in providing value to them. Your leads …
Driving Traffic to Your Properties Website
More guests staying at your property means you’re making money. That seems like pretty straight forward logic, but digging deeper you need to ask yourself “How are these guests actually finding and booking their trip?” With OTAs flooding the market, many properties are overwhelmed with seemingly can’t-miss opportunities to generate bookings. Taking more bookings means additional revenue for your property, right? It may seem that way, but many of these online travel agencies charge commissions up to 25%. Wouldn’t it make more sense to drive travelers directly to your website where you can avoid these additional fees? By following these …
8 Types of Emails You Should Be Sending
Do you currently leverage email to communicate to future guests, guests, and past guests? If you are not, you are missing out on a huge opportunity. As Online Travel Agents (OTA), Google Travel, and social media begin to get saturated and more competitive than ever, property managers like you need to step up your personalization through the form of email marketing. Here’s why: In 2019, the number of global e-mail users amounted to 3.9 billion and is set to grow to 4.48 billion users in 2024. (statista) The average email subscriber receives 13 commercial emails a day. (OptinMonster) 99% …
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