Track at IMN STR Forum

January 15 at 4:45 PM at Veranda 2

Talk of AI being a game-changer for streamlining processes and improving efficiencies is still all the rage, but how is it being used effectively in short-term rental operations? From enhancing the guest experience to optimizing dynamic pricing, the applications for AI in STR operations really are game-changing. How can AI enhance the guest experience through automated responses, chatbots, and predictive assistance? How can it be leveraged to optimize pricing based on demand, seasonality, and local events? How can AI be used in predictive maintenance so that maintenance is preventative instead of reactive, and avoid costly repairs? In what ways can AI-powered smart home devices be used to improve security and guest comfort? What kind of AI tools can be used for targeted marketing campaigns to improve occupancy rates?

January 16 at 10:50 AM, King Ballroom 3

What makes a really good property listing? What are the key elements that make one listing stand out above the rest? Your property listing is your real front door – the first thing a potential guest will see of your property and the reason people will (or will not) choose to book. What are the things that capture their attention, drive bookings, and even create brand recognition and loyalty? During this session, property managers will share and review their Airbnb listings, considering elements like logos vs. no logos, displaying a person’s name vs. a business name, the description, photo order, guest interactions, etc., and discuss some listing best practices to help your listing stand out from the competition.