Lower your cost per click while taking better advantage of paid search
According to Google, 60% of leisure travelers and 55% of business travelers use its search engine to plan and book their trips. Paid search is the shortest route to more website visitors and is still cheaper than OTA commissions. Atlas PPC management services can help you maximize ROI for this effective advertising channel.
With Atlas, you get an expert team of search marketers with years of experience to ensure we maximize your budget and ROI, decrease wasted marketing spend and improve your conversions. Our team manages about $5 million in annual spend and boasts an average CPC of $0.87, 38% better than the industry average of $1.41.
Meet a Few of our Clients
We were looking for was an enterprise solution that would allowed our team to consolidate into one platform. Not only to improve the experience for our guests, but provide an easier to use, single technology solution for our team.
Our business is complicated with lock-off units, different LLCs and some fractional ownership units. Track helps us manage it all in one system.
The triggers and automating a lot of the communication has been very well-received by our guests.
Track’s implementation process was very different. The most interesting thing about it was my employees could continue to do their normal job during this entire process.
We have 12 or 14 different ways we have to pay sales tax each month. Track actually gets it right every single month, which we’ve not had historically.
Track Pulse captures so much more guest data than our previous ACD solution, and has helped us increase revenue and conversion rates.
Track has given us more time to be proactive with our guests and homeowners.
A lot of the things we were counting on Track to deliver for the roadmap, they delivered. We put our faith in the leadership team and they delivered.
Doing as much as you can do on one platform is the key to success.
Solid marketing strategy + Google Ads = crushed competition
If you’ve tried Google Ads on your own, then you know it’s hard to drive relevant traffic with a low cost per click (CPC). And unless you have the right tools, ROI can be difficult or impossible to calculate.
The Atlas team has helped more than 400 customers sharpen their digital marketing game. We’ve spent the past 20 years learning how to maximize traffic to resortsandlodges.com, a website that routinely sees 3+ million visitors per year. The same tools we use can work wonders for you, too.
Let’s collaborate on a strategy that fits your budget and growth objectives, and watch your ROI soar.
A Guide To Growing Your Vacation Rental
Business in 2022 and Beyond
The desire to grow your business isn’t just about unrealized potential. It’s about opportunity.
The modern hospitality industry is built around digital. Technology isn’t simply a tool you use to get the job done. It’s the backbone of your entire operation, from front-office marketing to back-office owner statements. The more powerful and flexible it is, and the more you understand about how to use it, the bigger your potential upside.
Download our free eBook and learn the secrets of scaling.