Lower your cost per click while taking better advantage of paid search
According to Google, 60% of leisure travelers and 55% of business travelers use its search engine to plan and book their trips. Paid search is the shortest route to more website visitors and is still cheaper than OTA commissions. Atlas PPC management services can help you maximize ROI for this effective advertising channel.
With Atlas, you get an expert team of search marketers with years of experience to ensure we maximize your budget and ROI, decrease wasted marketing spend and improve your conversions. Our team manages about $5 million in annual spend and boasts an average CPC of $0.87, 38% better than the industry average of $1.41.
Meet a Few of our Clients
The big thing I love about Track is they’re always future thinking, willing to take advice and see what they can do to improve the system.
Track’s implementation process was very different. The most interesting thing about it was my employees could continue to do their normal job during this entire process.
Track has given us more time to be proactive with our guests and homeowners.
Track Pulse helps us increase revenue by missing fewer inquiries. The data helped us realize we needed 12 reservations agents to handle all the demand.
Track is very adaptable. It’s made us much more organized in responding to booking inquiries.
The customizations down to the unit level in Track are so much more powerful than our previous PMS.
Track is amazing – it’s helped us simplify our processes and consolidate the number of systems we have to use.
We were looking for was an enterprise solution that would allowed our team to consolidate into one platform. Not only to improve the experience for our guests, but provide an easier to use, single technology solution for our team.
We were operating in over 24 different technologies … There were so many things, you can just imagine the training for an entry-level or any employee, really.
Solid marketing strategy + Google Ads = crushed competition
If you’ve tried Google Ads on your own, then you know it’s hard to drive relevant traffic with a low cost per click (CPC). And unless you have the right tools, ROI can be difficult or impossible to calculate.
The Atlas team has helped more than 400 customers sharpen their digital marketing game. We’ve spent the past 20 years learning how to maximize traffic to resortsandlodges.com, a website that routinely sees 3+ million visitors per year. The same tools we use can work wonders for you, too.
Let’s collaborate on a strategy that fits your budget and growth objectives, and watch your ROI soar.
A Guide To Growing Your Vacation Rental
Business in 2022 and Beyond
The desire to grow your business isn’t just about unrealized potential. It’s about opportunity.
The modern hospitality industry is built around digital. Technology isn’t simply a tool you use to get the job done. It’s the backbone of your entire operation, from front-office marketing to back-office owner statements. The more powerful and flexible it is, and the more you understand about how to use it, the bigger your potential upside.
Download our free eBook and learn the secrets of scaling.