Is your website an asset or a liability?
The stronger your direct channels (website, contact center), the lower your reliance on OTAs and the better your margins. But let’s be honest. Have you given your website the same attention as your other channels? Atlas has hospitality website developers who can optimize your direct bookings.
Your website is a digital storefront that represents your entire brand. Once you start working with us, it’s going to see a whole lot more traffic from all over the world.
Some questions to ask yourself regarding your website:
- Does your photography, speed, and user experience hold up against fancy eco lodges or boutique urban hotels?
- Is your user experience clean and optimized for conversion?
- Does your booking engine inspire trust and confidence?
- Does a booking trigger a cascade of automated digital events that keep you connected to your guest?
The Atlas team has built more than 400 websites for hospitality companies like yours (example 1 | example 2 | example 3). We’ll overhaul your digital marketing from PPC campaigns to email and start bringing fresh eyes to your reinvigorated direct channel.