One hospitality CRM to rule them all
Track is the #1 hospitality CRM for hotels and vacation rentals. Why? Well, many of your guest records were created years ago. Maybe your list began life as a spreadsheet on a back-office computer or even a written document. Over the years, it got imported into systems that didn’t really “talk” to your PMS or give useful data.
The result? Disconnected systems that kind of work but don’t do everything you want and might not even do what you really need.
We built a hospitality CRM just for you.
Gather powerful lead data in one place, then use that data to drive targeted email or SMS/text campaigns in an automated, but richly personalized way. All data and guest activity stays with the guest profile, “traveling” seamlessly throughout the system.
Booking Lead Management
All your leads and all your data in one system, in real time
Imagine being able to look at one guest record and see all communication records in one dashboard. Calls, emails, text messages, survey answers, stay history, and notes, time-stamped and accurate.
Would that help you better serve your guests? What kind of extra revenue or loyalty would that improved service buy you?
Know each guest better at a glance and automated follow-up. Generate beautiful reporting based on whatever parameters you want.
Audience Segmentation
The power of a strong CRM isn’t in the records themselves. It’s what you can do with the data. Audience segmentation lets you market and re-market to guests in your database based on guest records. Think email offers for stay anniversaries or free nights based on lifetime spend.
From SEO to email marketing, relevance is power. Segmentation improves open rates and conversions. It also helps you be more targeted in your message, which drives more eyeballs to your brand.
Email Automation
Master your most effective marketing tool
Email marketing is a numbers game. Like any sales technique, it takes many no’s to get to a yes. Even the best-looking, most relevant, enticing emails won’t be read by 70% of your recipients. But it’s not just about volume. It’s also about timing and consistency.
Email automation is a transformative tool in your quest to grow and improve. Build triggers and sequences that create top-of-mind awareness and lead guests down the path to a booking.
SMS (Text) Automation
Meet your guests where they live
Email marketing is a numbers game. Like any sales technique, it takes many no’s to get to a yes. Even the best-looking, most relevant, enticing emails won’t be read by 70% of your recipients. But it’s not just about volume. It’s also about timing and consistency.
Email automation is a transformative tool in your quest to grow and improve. Build triggers and sequences that create top-of-mind awareness and lead guests down the path to a booking.
Guest Surveys
Engage with, and learn from your most enthusiastic guests
Guest surveys let your customers shape the company you want to be. Enhance your guest experience to drive repeat guests and gain feedback throughout the guest life cycle. Provide an outlet for negative feedback so you can address it in your own way rather than a public forum.
Smooth Scaling
A Guide To Growing Your Vacation Rental
Business in 2022 and Beyond
The desire to grow your business isn’t just about unrealized potential. It’s about opportunity.
The modern hospitality industry is built around digital. Technology isn’t simply a tool you use to get the job done. It’s the backbone of your entire operation, from front-office marketing to back-office owner statements. The more powerful and flexible it is, and the more you understand about how to use it, the bigger your potential upside.
Download our free eBook and learn the secrets of scaling.
