Not all leads are made alike
The power of a strong CRM isn’t in the records themselves. It’s what you can do with the data. Audience segmentation lets you target guests in your database based on any parameters you wish. Imagine remarketing campaigns based on stay anniversaries or an outbound program offering a promo to your best customers.
From SEO to email marketing, relevance is power. Segmentation improves open rates and conversions. It helps you be more targeted in your message, which drives more eyeballs to your brand.
Target demographics, behavior, spend, and more
Talk directly to your best (or lapsed) customers
Use more specific language and offers
Automate email sequences for new guests or sign-ups

Smooth Scaling
A Guide to Growing Your Vacation Rental
Business in 2022 and Beyond
The desire to grow your business isn’t just about unrealized potential. It’s about opportunity.
The modern hospitality industry is built around digital. Technology isn’t simply a tool you use to get the job done. It’s the backbone of your entire operation, from front-office marketing to back-office owner statements. The more powerful and flexible it is, and the more you understand about how to use it, the bigger your potential upside.
Download our free eBook and learn the secrets of scaling.
Property management software
Track PMS integrates
Track PMS includes connectivity to many 3rd party apps and has an API for connecting new applications
















































































