Track Hospitality CRM

Audience Segmentation

Divide and Conquer Convert

Not all leads are made alike

The power of a strong CRM isn’t in the records themselves. It’s what you can do with the data. Audience segmentation lets you target guests in your database based on any parameters you wish. Imagine remarketing campaigns based on stay anniversaries or an outbound program offering a promo to your best customers.

From SEO to email marketing, relevance is power. Segmentation improves open rates and conversions. It helps you be more targeted in your message, which drives more eyeballs to your brand.

Target demographics, behavior, spend, and more
Talk directly to your best (or lapsed) customers
Use more specific language and offers
Automate email sequences for new guests or sign-ups

Meet a Few of our Clients

Testimonials

The big thing I love about Track is they’re always future thinking, willing to take advice and see what they can do to improve the system.

Chad Blankenship

Track’s implementation process was very different. The most interesting thing about it was my employees could continue to do their normal job during this entire process.

Steve Surbaugh

Track has given us more time to be proactive with our guests and homeowners.

Chad Blankenship

Track Pulse helps us increase revenue by missing fewer inquiries. The data helped us realize we needed 12 reservations agents to handle all the demand.

Jen Bambrick

Track is very adaptable. It’s made us much more organized in responding to booking inquiries.

Jonathan Fonvielle

The customizations down to the unit level in Track are so much more powerful than our previous PMS.

Aaron Linfoot

Track is amazing – it’s helped us simplify our processes and consolidate the number of systems we have to use.

Chad Blankenship

We were looking for was an enterprise solution that would allowed our team to consolidate into one platform. Not only to improve the experience for our guests, but provide an easier to use, single technology solution for our team.

Aaron Linfoot

We were operating in over 24 different technologies … There were so many things, you can just imagine the training for an entry-level or any employee, really.

Amy Gaster
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Smooth Scaling

A Guide To Growing Your Vacation Rental
Business in 2022 and Beyond

The desire to grow your business isn’t just about unrealized potential. It’s about opportunity. 

The modern hospitality industry is built around digital. Technology isn’t simply a tool you use to get the job done. It’s the backbone of your entire operation, from front-office marketing to back-office owner statements. The more powerful and flexible it is, and the more you understand about how to use it, the bigger your potential upside.

Download our free eBook and learn the secrets of scaling.

Property management software

Track PMS integrates

Track PMS includes connectivity to many 3rd party apps and has an API for connecting new applications

TNS success stories

We Love Seeing Our Customers Succeed

Track platform

Explore Track CRM

Advanced Hospitality CRM

Booking Lead Management

Actionable lead data that stays with the guest record
Booking Lead Management
Advanced Hospitality CRM

Email Automation

Make the most of your most effective marketing tool
Email Automation
Advanced Hospitality CRM

SMS/Text Automation

Time-saving, cloud-based tools that approach magic
SMS/Text Automation
Advanced Hospitality CRM

Guest Surveys

Engage with your most enthusiastic guests
Guest Surveys