How Your Property Can Take Advantage of Black Friday and Cyber Monday
Black Friday and Cyber Monday are two of the biggest shopping days in the U.S. To most of us, these days are about snagging deeply-discounted apparel and electronics. However, the travel industry can also benefit from the frenzy of shopping activity during the holidays. It also marks the beginning of the Holiday season, where many hospitality properties race to reach their annual objectives. We are going to list out a few ways your property can take advantage of this, and not just by lowering your rates.
#1 Segment your website and email campaigns
Segmentation is the jack of all trades, at least when it comes to email marketing. It not only allows you to create email offers that are relevant and resonate with your recipients, but segmentation also helps with email deliverability. By segmenting your subscribers demographically and behaviorally and personalizing your message, your recipients will be more likely to engage with your emails, allowing your sender reputation to remain good and ensuring that your emails don’t go to spam.
#2 Reward loyal customers
Show your best customers how thankful you are by offering them early access to your Black Friday and Cyber Monday sales. By making it clear that they’re receiving the offer as a loyalty reward, you will make them feel valued and special. And, with early access to the deal, you can get a jump on the competition and ensure their budget is spent with you.
#3 Think mobile
Most people will be scrolling their phones to check out Black Friday and Cyber Monday deals. You will want to make sure your booking engine and website are optimized to work well on small screens. Make sure your specials are easily scrollable, there is a clear call to action, and the campaigns are short and sweet.
#4 Make sure to include a countdown
With special dates, time is of the essence! Nobody wants to miss out on a magical night at their dream vacation spot. Give guests an extra nudge by creating exclusive deals with a clear time limit and use a countdown clock to make sure they know when the sale ends.
Taking inspiration from these examples will help you get personal with your guests and increase your bookings going into the New Year.