For the Love of Partnership: Hopper

Our “For the Love of Partnership” guest blog series will help you get to know our technology partners a bit better. Shelley Warsaw, partner relationship manager at TNS, sat down recently with Hopper to discuss their experiences using Track.

Hopper is an award winning OTA with over 80M captive users in North America and was the most downloaded travel app in 2021. Their Homes/Vacation Rental marketplace launched in Jan 2022.Hopper is an award winning OTA with over 80M captive users in North America and was the most downloaded travel app in 2021. Their Homes/Vacation Rental marketplace launched in Jan 2022.We aim to make this integration best-in-class by focusing on:

• Frictionless onboarding to ensure PMCs get live and get bookings fast
• Established processes and communication channels between Track and Hopper to ensure we resolve any issues quick
• Being transparent, providing impactful, action oriented goals and feedback and developing a mutually beneficial partnership with Track and its customers
• Building customer-focused products and APIs to delight PMCs and guests
• Building the best-in-class premier/preferred partner programs to reward and also increase visibility of our top performing PMCs
• Dedicated support through the PMC and guest journey

Track is one of the leading, fastest growing and most innovative PMSs in the VR space used by the most professional PMCs with high quality inventory. This is why we chose them as the first PMS integrations and a foundation connectivity partner and have been working with them since Jan 2022.Listing on Hopper early will benefit you in the following ways:

• Headstart in rankings and access to a new and captive app user base:
  • Getting on Hopper now will give your properties a headstart in rankings, conversion and access to our projected 120M+ app users:
    • 80M+ app users who are mostly female, millennial, mobile-first shoppers (ADR – $235 , Booking Window <14 days, LOS 3 nights)
    • 40M+ Capital One users who are high net worth, spend more (ADR ~ $250 and Average Booked Value > $500) and travel frequently
• Dedicated Account Management Team – Their goal is to optimize, guide, share valuable insights and get you bookings!
• Priority Feature Access + Fintech products! – Get priority access to PMC-focused and fintech products (e.g. price freeze, cancel for any reason) that have seen record success across Hopper verticals. We plan to introduce these products to our Homes division to reduce traveler anxiety, increase flexibility and ultimately conversion.

By signing up with us and listing your properties on our high performing VR marketplace! The onboarding process is a breeze and you will have dedicated support and resources at your disposal before and after onboarding.

• Fill out this sign-up form (will take less than 2 mins) which includes our commercial terms to list on Hopper. Once this is filled and you have enabled your listings to Hopper  in Track, an onboarding specialist will reach out to run sellability checks. You can expect to be live within 1-3 business days.
• If you want to chat with us before signing up please book some time with John Stokinger our Sr BD Manager here.

We have a 2 way API sync that syncs dynamic and static content. Dynamic content is updating almost instantly and static content will be pushed upon the property manager making changes to its listing.Hopper’s integration with Track makes it seamless and much less time consuming than other OTA integrations due to the following reasons:

• We are Merchant of Record
• Your optimized listing content is directly pulled from Track
• We assume your current cancellation policy
• We use a net-rate commercial model that uses dynamic markups to make you win bookings so reconciliation is easy
• Guest information is not masked like on other OTAs enabling better communication
• Onboarding process is quick and hassle free (1-3 days)
• Dedicated support to ensure you spend less time troubleshooting and focus on your core business

We aim to be a ‘different OTA’ by providing:

• Access to a new captive, closed user base and high quality bookings
• Competitive rates to ensure PMC/owners win bookings
• Seamless processes and connectivity to ensure PMCs can get onboarded fast and can focus on their core business
• Dedicated support and high level of responsiveness to ensure you are always best positioned for high performance on our platform
• Having a customer first approach to products for guests and PMCs for e.g. Flexibility for guests and PMCs/owners through our innovative fintech products
• Being transparent, providing impactful, action oriented data and feedback and developing mutually beneficial SMART goals with our partners
• A fun, easy to use, and sticky super app

Our current PMCs have got access to new users, increased occupancy and got high quality bookings (ADR – $268, AOV – $946, LOS 3.5 nights). Also, by connecting directly through Track, PMCs avoid the cost of 3rd party channel management/middleware solutions.

• Capitalizing on our strategic partnerships like Capital one which will provide access to 40M+ captive users who are high net worth, spend more (ADR ~ $250 and Average Booked Value > $500) and travel frequently
• There will be additional an partnership announcement soon that will bring additional closed user group users (like Capital one) from worldwide known
  brands
• PMC-focused fintech products (e.g. price freeze, cancel for any reason) that have seen record success across Hopper verticals. These are focused on reducing traveler and PMC anxiety, increasing flexibility and ultimately – higher conversion.
• Build the best-in-class premier/preferred host programs to reward and also increase visibility of our top performing PMCs
• A clear communication channel to Hopper product managers for property managers to share product feedback, product & feature requests in order to build a product that property managers love.

Please reach out to [email protected].