Optimize Your Website for SEO and Conversions

Learning how to optimize your website for SEO and conversions is crucial for your property’s success. It’ll ensure your website is working exactly as hard as it should. If you have good SEO, you can attract more traffic and get more opportunities to convert potential guests.

In this blog we will go over 10 tips to increase your SEO and conversions on your website.

Make your website useful for your specific audience 

Know your buyer’s journey and optimize it to be as user friendly towards them.

Publish relevant content and make sure it is updated frequently 

Search engines need to crawl through your content to determine the quality of your website. This doesn’t mean that quantity will overpower quality. Make sure what you’re publishing on your site, whether it’s text, audio or video content, is high quality and serves a purpose on your website.

Have a link-worthy site

Manage your internal and backlinks but also make sure they are reputable as this will impact your SEO.

Keyword Research 

When it comes to keywords, less is more. While it may seem like a good idea to load your web pages with keywords (keyword stuffing), it is actually better to stick to a few keywords per page.

Boost your website’s speed 

The faster your website loads, the better it is for the overall experience of your visitors. Sluggish load times are likely to rank lower than faster ones. Plus, a slower web page leads to a higher bounce rate.

Use header tags

These help with SEO by telling search engines and your readers what the article or blog will be about.

Use images and videos

Images are a big part of how we experience a web page. That matters for SEO because Google’s algorithm pays attention to behavior metrics that reflect user experience, like bounce rates and the amount of time visitors spend on a web page.

Improve your web design and layout

A user friendly layout leads to more traffic and less buyer confusion.

Optimize for mobile

85% of travelers use mobile devices to book travel activities. Having a mobile friendly website is key to direct bookings. 

Install social sharing button

The number of times your content is shared on social media sites can affect your SEO ranking.

SEO can feel like an overwhelming and constantly changing to do list, but you are not alone. Start with these 10 tips and you will be on the right path to achieving top SEO rankings. If you need help with your SEO Strategy, we would be happy to schedule a free consultation with a Digital Marketing Expert!