Communication: Am I Sending Too Many Emails?
This is a common question we get from our Vacation Rental Property Managers. The answer isn’t yes or no. To answer, it takes more of an evaluation process of your location and your target markets.
This Marketing Monday, we want to give you some advice on if you are sending too many emails.
The industry average of unsubscribes is 1%. If you are sending out weekly emails, and all of a sudden you see a high number of unsubscribes it is time to take a look at what may be going on. Is it the content you are providing? Is it the right messaging?
Your email campaigns & blasts should be set up to send to the right people, with the right messaging, at the right time. For example, you wouldn’t send an email about golf specials to a list of guests who visited your spa page on your website.
Your messaging should be clear and concise and segmented appropriately, so that your unsubscribe rates stay low and your direct bookings stay high!