How Social Media Leads To Direct Bookings
Social media has changed the way Vacation Rentals do business. Those who stay on top of the trends can use social networks as a powerful marketing tool, while those who don’t are getting left behind. In this Marketing Monday, we are going to review three ways that social media can influence direct bookings.
Number 1 – Brand Awareness
Social media is a fantastic way to strengthen and promote your brand and build relationships with both past and potential guests. Travelers use social media to find inspiration. Just look at all of the Pinterest boards and Instagram posts regarding travel. If you want to increase your direct bookings, you need to be on the social platforms where travelers are looking.
93% of consumers say online reviews influence their purchase decisions. Ask previous guests to take a survey or leave a review of their past stay. How was their experience? What activities did they participate in? Not only will this help your online credibility, but you can also gather valuable information about past guests for future marketing use
Number 3 – Customer Service
Guests are turning to social media as another form of outreach. Gone are the days where guests have the patience — or desire — to wait on the phone. Having an active social media presence and handling your customer service through this additional channel, shows your guests you care. If they are able to get their questions answered right away they will be more likely to book with you, than search other properties.
Having a well-thought-out social media strategy can directly impact your direct bookings. If you are looking to take your social media strategy to the next level, we would love to chat! Atlas Commerce has helped over 350 vacation rental companies, hotels, and resorts with their digital marketing needs.