Case Study
Brett / Robinson Vacation Rentals
Featured TrackSuite Products
TrackPMS, TrackPulse, TrackRevenue, TrackEcommerce, & TrackDMS
Brett / Robinson Vacations Profile
Location
Gulf Shores and Orange Beach, AL
Portfolio Size
~1800 properties for every budget
Challenge
In 2020, Brett / Robinson Vacations went through a “very extensive process” evaluating and selecting a new property management system (PMS). One of the upgrades they were looking for included the flexibility to customize their PMS, customize API connections, and optimize rate management strategies.
As Billy Widner, Chief Marketing Officer, explains, “At the end of the day, we invested in Track based on three deciding factors. First, the level of professionalism of the team that supports the product. Second, the level of functionality that comes with the Track products. And third, the flexibility we have with Track to customize it in our own way.”
Solution
From the very beginning, Brett / Robinson Vacations and the Track team worked as partners.
As Widner reveals, “My team uses every aspect of the Track core product. And in the last two years, we’ve added more products to our TrackSuite.”
In 2022, building on the success of our initial engagement, Brett / Robinson Vacations switched its digital marketing services from a local agency to TrackDMS.
As Widner explains, “We found several inefficiencies and, really, just a lack of knowledge about our specific industry with our previous vendor. Track Digital Marketing Services brings deep knowledge about not only the history of vacation rentals, but also current information and trends that they’re seeing across multiple markets. Track uses that information to advise us and help us make the best decisions with our marketing dollars on a regular basis.”
Top Solutions from Track
3 Highlights from the Brett/Robinson Vacations x Track Ongoing Partnership
Rate and Revenue Optimization
With Track’s Implementation Specialists at the ready, we developed custom derivative pricing tools for Brett / Robinson’s rate management system. Now, the company can manage rates across different channels to keep rates competitive for guests, yet maximized for owners.
Learn more with TrackRevenueAccessible, Flexible, Highly Performant APIs
Brett / Robinson Vacations leverages Track’s API integrations in everything from their custom-built website and custom-built owner portal to day-to-day task automations with Python scripts that run through that API. Track’s API integrations meet their needs with functionality, performance, security, and usability.
Go to Software IntegrationsCall Center Efficiency and Direct Sales
The team operates a 20-seat call center that fields all reservation calls, calls from guests, and calls from owners. Track’s front desk and reservations features like a robust, interactive Tape Chart and seamless quote integration power direct bookings, guest experiences, and owner satisfaction.
Check out the Tape ChartWidner reveals, “Directionally, we’re seeing so much efficiency. We’re applying less and less budget to our operations and seeing operational costs reduced by more than 40%.”
Impact
Brett / Robinson Vacations reports consistent results that keep beating their own benchmarks.
That level of efficiency, a scaled level of efficiency across their operation of ~1800 properties, is something that continues to drive Brett / Robinson Vacations’ business forward. That level of efficiency has also helped them achieve new levels of trust and loyalty from their owners.
As Widner affirms, “With Track, we’re in a real position of strength that allows us to return what once was Spend back to our owners.”
As Widner continues, “We just renewed with Track, they made the decision to stay easy. Working with Track is the best decision that could come out of our initial search for a new PMS several years ago. Track is the best solution for everything that we try to do as a property management company.”
Discover More Solutions
Get the power, flexibility, support, and growth that’s possible with TrackPMS!
Go to TrackPMSGreat thanks to Brett / Robinson Vacations for trusting in the Track Suite and our dedicated team. We’re so proud to help you run an operationally efficient enterprise while you delight both guests and owners.
Downloadable Case Study: Brett / Robinson
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