Case Study
Why Carolina Mornings Chose Track for the Long Haul
Featured TrackSuite Products
TrackPMS, TrackDistribution, & TrackPulse
Carolina Mornings Luxury Vacation Rentals Profile
Location
Asheville, NC and the surrounding Blue Ridge Mountains
Portfolio Size
+150 upscale properties
Challenge
In 2022, Carolina Mornings started shopping for a new PMS after the smaller, regional vendor they’d been working with went through an acquisition. From the phone system to the RPM/PMS to distribution and the CRM software, Carolina Mornings was burdened by trying to manage their business across multiple platforms with LOTS of unreliable connections.
Between all the different, siloed systems, issues in getting accountable support, and integration challenges, leading to what felt like constant (re)training of their staff, Carolina Mornings knew they were ready for a new solution.
Solution
Weber reveals, ”When we were comparing software to replace NAVIS/Revinate, it came down to Streamline versus Track. Streamline’s software is older and more rigid. Track really caught my eye as a developing partner, as a company that was going to be building more solutions and adding to their product more quickly.”
Weber and Carolina Mornings were also deeply impressed by Track’s triggers and automations. They make extensive use of those features, running over 400 triggers and automations every day. This ability to customize their experience with Track and tailor it to their business needs continues to be a standout advantage for Weber and team.
Moreover, the transition from their legacy system to Track was pretty seamless. Track’s implementation team’s expertise and service, according to Weber, was “flawless.”
Carolina Mornings Impact from Track
5 Key Reasons the Carolina Mornings Team Trusts Track as Their Long-term Partner
The Power of the Portfolio
Carolina Mornings has the “under-one-roof” solution they craved along with the flexibility to automate workflows and customize triggers so their team can work “on the business” not just “in the business.”
Dedicated Customer Support and Trusted Partnership
Carolina Mornings trusts they can turn to the Track team over the phone or get quick engagement if support needs come up.
Exceptional Training Content and Events
Weber and the Carolina Mornings team find the online resource library helpful and comprehensive. They also love coming to the Track conferences to build new insights and stay on top of feature releases and best practices.
Extensive and Custom Reporting
With countless report customizations and export options, including reports to .CSV, Weber and team can analyze their data and turn it into a strategic business lever.
Software Development Expertise
Weber respects how dedicated and capable Track’s development team is. From seamless API connections that keep their portfolio front-and-center on distribution channels to crystal clear customer communication channels their Reservations team can manage on the go, Carolina Mornings can operate efficiently and competitively. They see quality and value at the heart of Track’s technology.
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Go to TrackPMSCongratulations to Carolina Mornings on celebrating more than 25 years as the first — and now the leading vacation rental property manager in greater Asheville, NC.
Downloadable Case Study: Carolina Mornings
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