Case Study
NW Comfy Cabins
Featured TrackSuite Products
TrackRevenue & TrackPMS
NW Comfy Cabins Profile
Location
Central Washington, near Leavenworth
Peak Season
Winter/Summer
Portfolio Size
58 LTR and STR properties
Business Objective
Activate a more effective revenue management solution
Overall Challenge
Like many Track customers, NW Comfy Cabins had built a tech stack that included a number of platforms and point solutions — including TrackPMS. They came to us to add TrackRevenue to their suite of Track solutions. And they knew they wanted to move quickly since the peak season was just a few weeks away.
Why TrackRevenue and why now?
NW Comfy Cabins Journey with Track
Detailed Challenge
Years ago, NW Comfy Cabins was a Rented customer, then switched to Wheelhouse. Later, they migrated again, this time to Beyond. In time, though, they came to see Beyond’s dynamic pricing wasn’t consistently competitive. They also wanted more control and flexibility in setting rates — especially the ability to adjust charges based on accommodating extra guests.
With Beyond, NW Comfy Cabins could see they were leaving too much money on the table. It just didn’t have the enterprise-class features and functionality they wanted to optimize revenue. Beyond was also costing NW Comfy Cabins more than what they wanted based on the limited value Beyond delivered.
Solution
For NW Comfy Cabins, TrackRevenue implementation was completed within two weeks, just as their busy season was picking up.
NW Comfy Cabins knew their business and their market. With our team’s consultative approach and NW Comfy Cabins’ commitment to delivering the data we needed to go live quickly, we were able to launch TrackRevenue for NW Comfy Cabins within a matter of days.
Product Manager Perspective
As Austin Ford, Associate Director of Revenue Management, TravelNet Solutions, describes,
“We work with customers who have very diverse portfolios. Every customer needs detailed, but flexible stay and pricing parameters. Understandably, our customers also want our solution to make an impact as quickly as possible.”
Ford attests, “Our implementation team has seen it all. From customized minimum stays amidst a mix of short- and long-term rentals to comps, promos, and base rates that fluctuate during seasons, we know what to do with the data and what questions to ask to get the right data dialed in. And, of course, our customers get to review the data as it populates, so there are no misunderstandings or surprises.”
Impact
NW Comfy Cabins implemented TrackRevenue just as their high season was underway. They got the flexibility and control they were looking for — and the revenue results. Plus, the team is less stressed and can operate more efficiently, even in peak season, with all the features and configurations available on TrackRevenue.
Set the right price for every property, every night!
Capitalize on changes in search patterns for pricing that meets the market NOW.
Discover TrackRevenueMessages from the Owner
Results & Highlights
Here are some key advantages and benefits that NW Comfy Cabins is loving and fully utilizing to optimize revenue and bookings.
Clear Visibility into Rate Settings Right on the Tape Chart
Scroll across the Tape Chart and make 1-click changes to rates, min. And max. stays, gaps, and occupancy based on what you’re seeing on the calendar and in your market. Hover for real-time comparisons to competitor rates and Track’s recommendation for an optimal rate.
Introducing an even better Tape ChartBulk, Group, and Individual Unit Price Configurations
Adjust daily rates for just-in-time opportunities to increase revenue or adjust to attract (or smaller) groups of guests. Automate gradual rate adjustments on your ideal, adjustable schedule to capture seasonal shifts, too.
Bulk, Group, and Individual Unit Guest and Occupancy Configurations
Make sure you’re capturing revenue to cover the costs of hosting additional guests. Deliver value to customers by giving them the flexibility to add occupants (or book with fewer guests and receive a fair price.)
Market Sensitivity Settings
Customize unit settings and pricing parameters based on how reactive you want TrackRevenue to be market dynamics. Adjust settings to be responsive at a cadence you customize (ex. 90 days).
Audit Log
Filter and review changes for owners and VR team members so everyone has clear insight into weekly or monthly changes and the impact on forecasted and actual revenue.
Exportable Data and Customizable Reports
Export different data sets directly from TrackRevenue for high-level insights or specific questions about an individual or group of units.
Downloadable Case Study: NW Comfy Cabins
Download and share this case study with your colleagues. Learn how NW Comfy Cabins is able to set the right price for every property, every night with TrackRevenue’s automated rate tool (ART).
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