Decrease Your CPC With This Exclusive Tip
When it comes to the highly-competitive world of Google Ads, finding ways to lower the Cost Per Click (CPC) for the keywords of your campaign is a key step in succeeding your goals.
This Monday, we are going to go over an exclusive tip that we use as Digital Marketing Experts to keep costs low and clicks high.
There are several benefits to using PPC to advertise your vacation rental website. Google Ads are relatively easy to turn on or off and can be adjusted within minutes. They also instantly start driving targeted traffic to your website.
When you start your ad, your keywords are the most important. If you have a property in Destin, Florida, then going against others on very high search volume and expensive keywords like “destin fl vacation rental” is difficult and costly. Instead, you may want to find low competition keywords to target with your campaign.
Our Exclusive Tip
You must take the time to manage and update your ads. This lets you drive the right traffic at the right price. You need to go in and set up your conversion tracking immediately. This way you can track contact forms, questions about property leads, property management leads, email newsletter signups, completed checkouts and any other special leads forms too. Once you have this set up, it is time to analyze. Don’t be afraid of change–we have learned that staying stagnant doesn’t help decrease your CPC. Add in different keywords that are not performing well or switch out your negative keywords.