Customer Showcase: Blue Beaver Luxury Cabins
We have the distinct privilege of working with many of the finest vacation rental, hotel, and resort companies in North America. As independent lodging companies, each of you has a unique story that we think is worth celebrating. And worth sharing with the rest of our readers; there’s always a helpful tip or two in these stories that can help others succeed too.
This month we celebrate Blue Beaver Luxury Cabins and their massive revenue growth after implementing the full suite of Track and Atlas solutions. In the 18 months following their Track go-live in June 2019, Blue Beaver grew revenues by 249%. In 2021 with additional Atlas digital marketing services, they’re on pace to grow another 50%!
“I can’t give your Marketing team enough kudos – they listen and make great suggestions on how to attack slower periods – it’s been really helpful in growing our business.”
Located in beautiful Broken Bow, Oklahoma, this forested, southeastern corner of Oklahoma offers travelers a place to surround themselves with nature, wildlife, outdoor recreation and even a bit of serenity for those looking to get away in a cozy cabin.
Named after the deep blue color of Broken Bow Lake and nearby Beavers Bend State Park, Blue Beaver Luxury Cabins manages 80 homes and provides services to another 20 local properties. In the early 2010’s, owners Steve and Tonya saw an opportunity as their destination’s popularity took off. After self-managing a few of their own properties, they began offering property management services to other local owners and Blue Beaver was born.
As their business and the day-to-day operational complexities grew, they realized they needed to up their game to continue providing their homeowner partners with exceptional services and to capitalize on the exploding vacation rental demand in their area.
The PMS they were using began to show it’s limitations. Their team found it challenging to stay on top of daily workload demands. Support was lackluster – compounding inefficiencies as the team scrambled for workarounds. And most troubling, a data security incident caused their software provider to announce they would soon dissolve the company.
To continue growing their business and strengthening their reputation, they needed a state-of-the-art technology partner with certifiable data security and responsive support. They also wanted a software platform with functionality that not only improved team efficiency and service levels, but could grow with them over time so there would be no need for other software systems ever again. We’re really glad they found and chose us. 🙂
In addition to their fantastic revenue gains, Blue Beaver strengthened their reputation enough to be voted the #1 vacation rental company in their area. They credit Track’s many automations with helping them consistently communicate with guests and owners, and the expanded visibility they get from PMS reports to make smarter business decisions. They estimate they’ve saved many hours (and introduced a bit more sanity to their day-to-day!) by automating routine property management tasks that used to take so much time.
Serving guests is a 24-7 business that can take its toll on even the most seasoned hospitality pros. At TravelNet Solutions, we’re on a mission to transform how hospitality works, and couldn’t be more proud to hear compliments like this one from Blue Beaver’s leadership team.
“The Track support team is great – I’m thankful they’re there to help when we have a problem at any time of day. I know my team is taken care of, so we can take off a random weekend or two even though this is a 7-day-a-week business.”
A special thanks to Blue Beaver’s leadership team for allowing us to share their story! We’re proud of their success and are grateful to call them a customer. If you’d like us to feature your business in a future Customer Showcase, please send us an email at [email protected].
