Blogs: Why Are They So Important To Your Vacation Rental Property?

A common question we get from our Property Managers is “Do I really need blogs in my marketing strategy?” This Marketing Monday, we are going to go over two of the most important reasons why you should be blogging regularly.

Let’s start out with #1. It helps your SEO, which leads to more traffic to your website. (Who doesn’t want more of this) 

#2. Blogs not only build brand awareness, but they lead to direct bookings by building trust with potential guests. By regularly sharing relative content about your property, attractions, local festivals, restaurants, day trip ideas, parks, etc. you will generate interest and demand for your property.

According to Hubspot, 56% of individuals who looked at a blog post from a company purchased a product or service from them.

Are you looking to spruce up your blog strategy and content? Atlas Commerce has helped over 350 Vacation Rentals, Hotels, and Resorts with their critical marketing needs. If you are interested in learning how to take blogging to the next level, let’s connect you with a Digital Marketing Expert.