TrackDMS
Expert Hospitality Digital Marketing Services
Find, convince, and convert your next guest. Work with leaders in hospitality digital marketing to get an edge on the competition and drive more direct bookings.
Our full-funnel approach improves every step in the booking journey
Your hospitality digital marketing game is only as good as your strategy and expertise. Is that a core skill of yours?
In order to scale up in this market, you need to bring new guests into your orbit.
That means putting your brand in front of the right people then optimizing your direct channel to capture the booking. But hospitality pros don’t always have a grounding in digital marketing. Some hire agencies, but many try to do it on their own. Our pricing structure puts hospitality digital marketing support well within reach.
For the most part, hospitality businesses of all sizes have access to all the same tools and tactics as big hotels and resorts. That levels the playing field, but it’s a whole new game. Do you know all the rules? Whether you need help with strategy, campaigns, or just need to know what’s working and what’s not, we’re in your corner.
A cart-abandonment solution equals more revenue
Did you know that 72% of all shopping carts are abandoned? This number can be even higher in our industry. Don’t leave bookings up to chance. Capture more with an automatic cart-abandonment email sequence.
Leave the heavy lifting to us
On average, our booking engine cart abandonment solution converts more than 8% of non-booked sessions into confirmed reservations. That’s real money. And once your automations are set up, you don’t have to lift a finger. Put your brand fingerprint on it and start building loyalty that lasts.
Accurate data and reporting
Our cart abandonment solution has added more than $1 million in total bookings to our customers’ bottom lines. Let our experts create the emails, set the sequences, implement the code, and report on the results. It’s almost like finding money in your pocket.
Amp up your direct-channel performance with spend optimization
A well-executed digital marketing campaign drives relevant traffic to your website. However, the average website converts less than 1% of visitors into email subscribers. Our PPC management services and spend optimization models help capture passive shoppers and convert them into bookings through automated drip email marketing.
Between 2–6% of users will provide their email address even if they don’t book. This allows you to grow your database and push timely messaging to prospective travelers throughout the year.
Increase subscribers 4x to 8x
Adding timed opt-in forms and exit intent forms can increase your subscriber rate by 4–8x. Our team will create targeted, relevant campaigns, opt-in forms, and email content designed to engage travelers and bring them back to your website again and again.
Emails that convert to bookings
Nurturing emails keep you in front of potential guests even after they leave your website. They are incredibly effective marketing tools and deliver a high return on investment with minimal effort. Our team will set up your campaigns, build your emails, and refine your tactics as market conditions change.
Lower your cost per click while taking better advantage of paid search
According to Google, 60% of leisure travelers and 55% of business travelers use its search engine to plan and book their trips. Paid search is the shortest route to more website visitors and is still cheaper than OTA commissions. Atlas PPC management services can help you maximize ROI for this effective advertising channel.
With TrackDMS, you get an expert team of search marketers with years of experience to ensure we maximize your budget and ROI, decrease wasted marketing spend, and improve your conversions. Our team manages about $5 million in annual spend and boasts an average CPC of $0.87, 38% better than the industry average of $1.41.
Solid marketing strategy + Google Ads = crushed competition
If you’ve tried Google Ads on your own, then you know it’s hard to drive relevant traffic with a low cost per click (CPC). And unless you have the right tools, ROI can be difficult or impossible to calculate.
The TrackDMS team has helped more than 400 customers sharpen their digital marketing game. We’ve spent the past 20 years learning how to maximize traffic to resortsandlodges.com, a website that routinely sees 3+ million visitors per year. The same tools we use can work wonders for you, too.
Let’s collaborate on a strategy that fits your budget and growth objectives, and watch your ROI soar.
Drive direct bookings with meta-search marketing
Meta search engines such as TripAdvisor, Google Hotel Ads, Trivago and Kayak drive billions in bookings annually. They’re a cost-effective way to drive direct bookings and grow your business.
These platforms pull data from other travel sites so you can see rates, availability, and pricing across other sites in one place. As a pay-per-click model, TrackDMS digital marketing experts can provide you with meta search engine management as a service for these popular platforms.
What is meta search?
Meta searches pull rates, availability, and pricing from other travel sites so travelers can get multiple cross-platform results in one place. They use a pay-per-click model and the TrackDMS team can provide meta-search management services.
An untapped, cost-effective source of direct revenue awaits
Meta search is a powerful and cost-effective way to drive direct bookings. For a flat rate with 0% commission fees, we set up your campaigns, connect your property availability, and create easy-to-understand monthly reports on your results.
Keep Your Brand in Front of Prospects Across the Web
Display retargeting (sometimes called display remarketing or dynamic retargeting) lets your ads “follow” travelers that have been to your website across sites and mobile apps. These digital “billboards” keep your brand top of mind, making the guest more likely to book with you.
Imagine driving down the highway and passing a billboard for a waterpark. Maybe you notice it, maybe you don’t. But imagine if the billboard saw you and reappeared on another highway later on. Each time it’s shown to you, the chances of you noticing it increase. Display retargeting works in much the same way. It’s estimated that you must see an ad 7–8 times before it sinks in, so retargeting is a powerful way to do that.
What is display retargeting?
Ad Design
We design artful advertisements customized to your brand
Audience Targeting
Put your business in front of the most likely future guests
Bid Management
Our strategies keep your cost per click down while boosting conversions
A/B Testing
We'll test different creative elements so your ads are always optimized for conversion.
Tracking & Reporting
We'll outline exactly how your campaigns are performing along with suggested improvements
Email marketing works … when it’s done right
Email marketing can be a very powerful tool for growth and brand development. However, your campaigns must be on-point, professional, valuable, and consistent. What are best practices for our industry? How do you use this tool to your best advantage?
The TrackDMS team has deep expertise in email marketing campaigns for hospitality businesses. We’ll help you use email campaigns to build your audience, offer incredible value, and boost revenue.
Maximize your database with targeted email marketing
Email marketing is one of the most effective channels for driving direct bookings. Trust our team of dedicated marketing experts to create beautiful and effective email designs targeting the right guests, with the right message at the right time. We’ll do the heavy lifting while you enjoy the results of smart, segmented email marketing.
Email marketing has an average return on investment of 36:1
According to a Litmus survey of more than 2,000 digital marketers, the average return on investment from email marketing is 36 to 1. We can help you segment your list, build your database, and enhance your design to ensure high deliverability, open rates, and click-throughs. Our fully managed service can save you time and increase the effectiveness of your email marketing strategy.
Safe, Secure, and Fast Bookings that Inspire Confidence
Our full-funnel approach improves every step in the booking journey. The time, effort, and expense of driving people to your website must pay off … and pay you. Our state-of-the-art vacation rental booking software makes transactions fast, mobile-optimized, and secure.
Ease of use defines both sides of the booking equation. You get a simple interface and back-end controls, including robust customizability. And support comes in blocks rather than use-it-or-lose-it monthly fees.
On the guest side, our vacation rental booking software has a simple, clean, intuitive interface designed to inspire confidence. By using familiar tools and interfaces, your booking process looks and feels similar to the OTAs, helping build trust while projecting a professional operation.
Fast, Beautiful, Mobile-Friendly, Conversion-Optimized Websites
Is your website an asset or a liability? The stronger your direct channels (website, contact center), the lower your reliance on OTAs and the better your margins. Does your website get the care and attention it deserves? TrackDMS has hospitality website developers who can optimize your website for more profitable direct bookings.
Once you start working with us, you’ll begin to see a lot more traffic from all over the world. Does your photography, speed, and user experience hold up against fancy eco-lodges or boutique urban hotels? It should, and it can.
Is your user experience clean and optimized for conversion? Does your booking engine inspire trust and confidence? Does a booking trigger a cascade of automated digital events that strengthen the connection to your guests?
The TrackDMS team has built more than 400 websites for hospitality companies like yours. We’ll overhaul your digital marketing, from PPC campaigns to email, and start bringing fresh eyes to your reinvigorated direct channel—often at a much lower CPC.