Why Is Page Speed So Important?

Your website is the most important marketing tool that your Vacation Rental has in its pocket. By keeping your website optimized, this will lead to higher traffic. In today’s Marketing Monday, we are going to discuss page speed and the importance to your Vacation Rental business.

In your experience, have you ever found yourself on a website that takes thirty seconds to load? Probably not. 

When your guests land upon your website, you have a few seconds to spike their interest or they will move on to the next property site. Another risk you run is that your bounce rate will sky rocket. You will want to make sure that your pages are as technically optimized as possible, including image file sizes, page structure and the functionality of third-party plugins. The faster your site loads, the better.

If you are looking to improve your website, we would love to chat! Our Atlas Website and Booking engine has helped over 350 Vacation Rentals, Hotels, and Resorts with their critical marketing and website needs.