Integrate sales and marketing to
grow direct bookings and build loyalty
Digital tools, new channels, and market shifts have changed the game for independent hotels and resorts. On one hand, it’s never been easier to get in front of new potential guests. But good hotel management software isn’t getting any cheaper, and rate pressure is shrinking your margins.
It’s never been more important to grow your direct business.
Hospitality Hub connects your front- and back-office operations through a best-in-class CRM. Our 20+ years of managing resortsandlodges.com has honed our digital marketing game. Our enterprise-class tools and deep expertise in growth make us the ideal partner for hotels and resorts ready to invest in their most profitable channel.
Meet a Few of our Customers
The big thing I love about Track is they’re always future thinking, willing to take advice and see what they can do to improve the system.
Track’s implementation process was very different. The most interesting thing about it was my employees could continue to do their normal job during this entire process.
Track has given us more time to be proactive with our guests and homeowners.
Track Pulse helps us increase revenue by missing fewer inquiries. The data helped us realize we needed 12 reservations agents to handle all the demand.
Track is very adaptable. It’s made us much more organized in responding to booking inquiries.
The customizations down to the unit level in Track are so much more powerful than our previous PMS.
Track is amazing – it’s helped us simplify our processes and consolidate the number of systems we have to use.
We were looking for was an enterprise solution that would allowed our team to consolidate into one platform. Not only to improve the experience for our guests, but provide an easier to use, single technology solution for our team.
We were operating in over 24 different technologies … There were so many things, you can just imagine the training for an entry-level or any employee, really.
Contact Center Software
Capture, convert, and upsell more direct leads
Your direct channel isn’t just bits and bytes. Track Pulse brings the power of data to your inbound sales team to improve performance and delight guests. Record, organize, and review inquiries with ease. Help agents improve their skills through metrics like speed to answer, abandonment rate, conversion rate, and handle time.
Seven out of every ten inquiries don’t book at first. What would it mean if you could improve on that? Empower your inbound team to improve conversions, grow revenue, and start each guest’s journey on the perfect note.
Track Pulse is the only hospitality contact center solution that unifies communications across phone, email, SMS, chat, and third-party channels. Agent teams tell us it’s easy to use and helps them sell more.
One CRM to rule them all
Many of your guest records were created years ago. Maybe your list began as a spreadsheet on a back-office computer or a Rolodex on the boss’ desk. Over the years, it got entered into the CRM-du-jour, which may not have “talked” to your PMS.
The result? Disparate systems that kinda work but don’t do everything you want or maybe even what you really need.
We built a hospitality CRM just for you.
Consolidate lead data, then drive targeted messaging or campaigns through segmentation. All data and guest activity stays with the guest profile, “traveling” seamlessly throughout the system.
Digital Marketing Services
Master the digital links in the booking chain
Technology can transform how hospitality works. Digital tools put immense power at your fingertips. But your web marketing game is only as good as your strategy and expertise in digital marketing.
Hospitality pros don’t always have a grounding in digital marketing. Some hire agencies, but many try to do it on their own. Our pricing puts digital marketing support within the reach of most property management companies.
Smaller operations have all the same tools and tactics available to big hotels and resorts. That levels the playing field, but the game is yours to learn.
Whether you need help with strategy, campaigns, or just need to know what’s working, we can help.