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Sessions

Marketing

Reservations & Revenue

Housekeeping & Maintenance

Accounting

Executives

Monday, Sept. 27

8:30–10a: OPENING KEYNOTE

Through compelling research, profound case studies, and captivating stories of her own, Kindra will elevate individuals on all levels of your company. The outcome of this keynote is attendees feeling empowered, excited and capable of making a simple shift to telling more strategic stories to captivate customers, influence behavior and transform business.

Kindra Hall
President and Chief Storytelling Officer, Steller Collective

10:15–11:30a

While riding the rollercoaster of uncertainty the last 24 months, we've continued to make significant investments in our business to better serve customers. In this session, Chief Operating Officer, Frankie Shannon, outlines the service improvements we're making and our Vice President of Engineering, Sean Hughes, shares product development sneak peeks.

11:45a – 12:30p

Not all clicks are created equal. Conversion is still king, but clicks at every stage of the guest journey are still critical to your marketing strategy. We'll explain how different channels drive clicks that boost overall traffic and direct bookings.

Tim Schutts
VP of Atlas Sales - TravelNet Solutions

Mike Kaminski
CEO - Chula Vista Resort

Triggers and automations in Track can boost conversions by taking repetitive, but critical tasks off agents' plates, unlocking their sales potential. Learn how to use these powerful features to improve their chances of success throughout the guest sales cycle.

Patrick Power
Enterprise Solution Architect - TravelNet Solutions

The current employee shortage means doing more with the same or even less. But slick automations and triggers can make up for those shortfalls by boosting efficiency and streamlining operations. Join us for an interactive workshop where we'll review (and build) some frequently used automations for more effective housekeeping.

Brett Wright
Lead Consultant, Track Implementations - TravelNet Solutions

For the people you owe, especially tax authorities, accuracy is everything. But tracking revenue and expense sources can be labor-intensive to say the least. We'll show you how the new payables system in Track can save time and make the process dangerously close to fun.

Andrea Sonderfan
Senior Product Manager - TravelNet Solutions

In this session, Doug Kennedy shares three essential qualities of hospitality leaders: Model, Mentor and Measure. Attendees are encouraged to commit to identifying a short list of core values whether for their small department, the division they manage or their entire company. They'll learn to model behaviors with zero defect, mentor their proteges to correct short comings and reinforce their successes, and measure their team's performance.

Doug Kennedy
President - Kennedy Training Network

1:15 – 2p: LUNCH AND DIAMOND SPONSOR SESSION

Just what is it that makes some Short-Term Rental managers more effective than others? Sure, having the right skills and experience is important, but being able to consistently manage a portfolio effectively, acquire and retain more owners, and be a top performer in your market goes beyond that.

In this fireside chat with other Short-term Rental Leaders and Chris Berkley, Principal Product Marketing and David Kelso, Founder and CTO from Beyond (formerly Beyond Pricing), we will talk about how to leverage technology and insights to manage your portfolio effectively:

  • Manage the health and performance of your entire portfolio

  • Understand how you are performing against market data

  • Take actions based on those data & insights

David Kelso
CTO and Co-Founder - Beyond

Chris Berkley
Principal Product Marketing Manager - Beyond

2:15 – 3p

Organic traffic via high-quality content remains the most economical object in the digital marketing toolbox. Simultaneously marketing for Google’s site crawlers and human browsers has never been more feasible. Learn how to thoughtfully research and skillfully create SEO-friendly web content using a comprehensible, incredibly effective marketing strategy.

Jack Tuthill
Spend Manager - TravelNet Solutions

Your booking engine is more than just a glorified payment portal. We'll break down the guest interface, features, and architecture of a well-desinged booking engine and the role it plays in your overall marketing success.

Joe Pawlak
President and Founder - Gueststream

In this session, Doug will bust the myth that members of certain psychographic "generations" always migrate to a particular distribution channel. Participants take away actionable ideas for securing more direct bookings from all methods of correspondence including chat, direct email, in-app message exchanges (Expedia, Airbnb, VRBO) and of course retargeting voice. A great way to help your team actualize the potential offered by Track's Unified Inbox.

Doug Kennedy
President - Kennedy Training Network

Coordinating work orders, staffing, billing, and occupancy can be like spinning plates. Eventually, everything breaks. We'll show you how to build some common automations that keep everyone and everything in sync to save you time and money.

Brett Wright
Lead Consultant, Track Implementations - TravelNet Solutions

Owner statements are among your most critical touchpoints. But apart from being a major time suck, they're an opportunity to reinforce your value message. Learn best practices that will keep owners happy and grow your family of owners.

Patrick Power
Enterprise Solution Architect - TravelNet Solutions

Do you actively market and sell to potential owners or wait for them to come to you? We'll cover some concrete ways to attract, onboard, and communicate with this critical audience.

Michelle Marquis
Chief Revenue Officer, TravelNet Solutions

Katie Lingle
Consultant - TravelNet Solutions

3:30 – 4p

Guest expectations are higher than ever before, so making a positive, memorable impression during their stay is vital for obtaining rebookings. In this workshop, we'll provide actionable tips to help guests remember your brand (even when you're not onsite), earn more revenue from each stay (without putting additional burden on your staff), build partnerships with vocal brand fans within your local community, and even attract new homeowners to join your rental inventory.

Jinnie Templin
Marketing Manager - GuestView Guide

We’re all glad 2020 is behind us, but in spite of all the challenges, our industry learned a great deal about smart home/property automation technology over the course of the year. Join us as we discuss 10 lessons property managers learned about this technology and some of the smart home trends that have become increasingly apparent in the vacation rental industry.

Stevan Henning
Account Manager - PointCentral

Revenue management is a full-time job, made especially time consuming if your team is managing listings one-by-one. In this session we will discuss how to help your RM team focus on managing your portfolio as a whole, while still giving each listing the individual attention needed to exceed revenue goals. We will go over a framework for grouping properties with similar booking trends, creating rulesets for implementing individualized pricing strategies across your portfolio, and focus on which performance indicators to track to pinpoint listings that require individual attention. Our goal is to take the busywork out of pricing without leaving any money on the table.

Oliver Marczynski
Business Development - PriceLabs

We invite you to learn the art of clustering and why it is an important OTA listing strategy. During this session, we will review clustered listings versus key-level listings and discuss the one simple change you can make to increase bookings and your rating on the OTAs.

Joel Inman
CEO and Co-Founder - Lexicon Travel Technologies

At its best, travel and tourism builds communities, fosters connections and boosts local economies. How can we maximize travel's potential to inspire and educate, create growth and have a positive impact on humanity and our planet? In this session, we explore what it means to travel responsibly, how it's easier than it sounds, and the ways travel benefits communities and countries around the world.

George Meshkov
SVP of Travel Insurance Sales - Generali Global Assistance

4:15 – 5p

Attempting to predict Google’s oft-anticipated Core Update is a daunting task for those who don’t eat, breathe, and sleep search engine optimization. Thankfully, there’s a comprehensible playbook to staying ahead of these wildly unpredictable updates, starting with continuous nurturing and analysis.

Jack Tuthill
Spend Manager - TravelNet Solutions

Learn more about optimizing pay-per-click campaigns on Google Ads, Bing, Facebook, and metasearch engines, including industry best practices, insights, and benchmarks. Naturally, fully optimized campaigns will save money, lessen your reliance on OTAs, and drive the right audiences into different stages of the funnel.

Tim Schutts
VP of Atlas Sales - TravelNet Solutions

Direct and indirect booking channels require different strategies and tools, all available to you in Track PMS. We'll cover key differences in these two strategies and how to use Track's channel management and distribution tools to optimize for both.

Michelle Marquis
Chief Revenue Officer - TravelNet Solutions

Shelley Warsaw
Solutions Consultant - TravelNet Solutions

Patrick Power
Enterprise Solution Architect - TravelNet Solutions

Hidden inside your PMS software are many of the answers you need to accelerate your company’s growth. And provide better guest, owner and staff experiences. Getting to these insights typically requires connecting data that most systems don’t provide out of the box. In this session, we’ll showcase several ways to unlock insights, including reviewing how Southern Vacation Rentals uses data to rate and incentivize house cleaners using guest satisfaction scores.

Matt Renner
Principal Solutions Consultant - TravelNet Solutions

Chad Blankenship
Chief Technology Officer - Southern Vacation Rentals

Mastering the ins and outs of a property management software can be daunting. Learn the recommended best practices and procedures for month end including the latest accounting releases designed to make your life easier, more accurate, and more efficient.

Andrea Sonderfan
Senior Product Manager - TravelNet Solutions

Finding and retaining great teams is hard even in the best of times. So how do you do it in this deeply weird hiring environment? In this session, we'll cover some best practices for identifying, hiring, and retaining a winning team.

Steve Trover
Founder - Better Talent

Tuesday, Sept. 28

8:30–10a: TUESDAY KEYNOTE

Industry steward Matt Landau has spent the last 5 years on the road filming and recording hundreds of the world’s most innovative vacation rental managers in their element to find out what the most profitable pioneers have in common. What is the secret sauce that is propelling the hottest sector in travel? Landau concluded that no two vacation rental businesses were the same — and what made them most profitable was this individuality and human touch. However, since building a strong team is proving to be the most difficult challenge of the sector, it is technology — when used in very specific ways — that overcompensates. Unlocking like a key any vacation rental manager's efficiency, sanity, and long-term profits. A special new blend of tech-enabled hospitality was allowing these passionate craftspeople to continue doing what they love. On their terms. And at practically any scale they chose. Join us for what Landau is calling the most important keynote of his career, "Homerunners: Bringing Home the Future of Hospitality."

Matt Landau
Founder - VRMB

10:15 – 11a

What does a good website look like these days? Is yours working for or against you? In this session, we'll discuss what's working now and how to take the temperature of your most critical direct-booking asset using enhanced UX/UI best practices, Analytics, and Search Console. Session includes both website design and supporting statistical data.

Joe Pawlak
President and Founder - Gueststream

Jack Tuthill
Spend Manager - TravelNet Solutions

This all-star panel of marketing pros will cover a broad range of timely topics ranging from a mobile-first mindset to content marketing and the importance of consistency in branding. What factors will determine marketing success through 2021 and beyond? Come hear some straight talk about knowns and unknowns in the weird world of (almost?) post-pandemic hospitality.

Hosted by Kate Homan
Account Manager - TravelNet Solutions 

Panelists:
Jon Eskin
Vice President & General Manager of Vacation Rentals - Berkshire Hathaway Vail

Krissy Kaminski
Vice President - Chula Vista Resort

Cody Gay
Managing Partner - Tybee Vacation Rentals

Track's versatile reporting combined with powerful booking rules can help create automated revenue strategies that goose your bottom line in surprising ways. Learn the tips, tricks, and tools that can drive revenue while you sleep.

Jesse Bertram
Track SME and Project Lead - TravelNet Solutions

Everyone knows Track offers deep, flexible reporting tools, but which ones are most critical for housekeeping and maintenance? We'll cover some of the most useful reports and KPIs to keep your operations humming.

Brett Wright
Lead Consultant, Track Implementations - TravelNet Solutions

Fees are a critical revenue source but are easy to overlook. They’re usually set once a year and revisited only when a new or changed cost items triggers a re-evaluation. Learn how Track PMS creates opportunities to yield more revenue from dynamic fees.

Patrick Power
Enterprise Solution Architect - TravelNet Solutions

Guest demand data is increasingly becoming one of the best tools for optimizing your business. This session will help you understand the types of guest demand data available, how to track and interpret it, and how best to use it. We'll cover how to use it to adjust your pricing, as well as how to optimize your marketing based on what the data tells you. Lastly, we'll discuss how this demand data can help you add more properties to your inventory!

Jason Sprenkle
CEO - Key Data Dashboard

11:15 – 11:45a

Join us for a 30-minute workshop with Lino Maldonado, President at BeHome247, for a look at how automations improve the owner and guest experience. Learn how and where you can leverage technology to simplify workflows and create efficiencies to generate more of your most valuable asset... TIME!

Lino Maldonado
President - BeHome247

There’s no shortage of online advice regarding the perfect digital marketing plan — experts and strategists from every corner of the worldwide web have opinions to share. But who can you really trust and what digital marketing strategies actually work? More specifically, what strategies work best for vacation rental brands? Join vacation rental marketing specialists Jessie Hjorth of Bluetent for an honest discussion highlighting proven, successful strategies ... and a few unsuccessful ones, too. From utilizing email marketing to increase revenue and online transactions to adding a homeowner acquisition campaign to your existing marketing strategy.

Jessie Hjorth
Sales Executive - Bluetent

Learn how to use your Track functionality and exclusive HomeToGo guest data to create better listings for better conversions and better guest experiences. In this session, HomeToGo’s Michael Kim will walk property managers through the importance of high-resolution photos, descriptions that target the new normal of travel, guest communications, and more. These fundamentals will be backed by guest surveys and the latest from HomeToGo’s exclusive guest booking data.

Michael Kim
Sales Manager - HomeToGo

Building and maintaining a strong brand is a top priority for professional vacation managers - and being able to consistently deliver and communicate service is part of the recipe for success. As vacation rental guests and owners continue to demand more service, it’s critical for hospitality operators to leverage data from property profiles and interactions to drive personalized guest experiences and showcase the full scope of their services to owners. In this presentation, Breezeway’s Jeremy Gall will share insights from 6 million property care tasks and guests messages, and discuss how managers can calibrate their property care programs to better leverage data.

Jeremy Gall
Founder and CEO - Breezeway

This interactive session gives attendees the opportunity to meet TravelNet Solutions' Executive Team and discuss our industry, company, vision for the future, products and services. One of our biggest thrills is transforming how hospitality works by solving everyday business challenges. Please come prepared to share some of your biggest needs for the year ahead - we want to hear how we can best help you and your business.

TNS Executive Team

12 – 12:45p: LUNCH

12:45 – 1:30p

Guest data plus segmentation and time-based automations can forge stronger guest relationships and maintain top-of-mind awareness. We'll show you some thoughtful campaign ideas that can reel guests back in.

Michelle Marquis
Chief Revenue Officer - TravelNet Solutions

Katie Lingle
Consultant - TravelNet Solutions

Booking engines aren't just conversion machines. In fact, they are treasure troves of actionable information that can drive future revenue. Learn about conversion optimization, cart abandonment, inquiry responders, and more tools that savvy marketers use to boost performance.

Kate Homan
Account Manager - TravelNet Solutions

Joe Pawlak
President and Founder - Gueststream

A successful coach unlocks their team's potential to make them the best they can be. We'll show you how to use the GROW coaching model to set goals, measure, incent, and motivate your reservation sales team for maximum performance. You'll also learn how sales leaders can leverage the Coaching Session functionality of Pulse.

Colin Morrison
Sr. Solutions Consultant - TravelNet Solutions

In this roundtable session, we'll share our needs, wants, and worries when it comes to housekeeping. Learn best practices for automations and communications that can straighten out the kinks and save you time.

Jesse Bertram
Track SME & Project Lead - TravelNet Solution

The better you get at something, the less time it takes to do. So it is with Track, which rewards "power users" through eye-popping efficiencies in your standard operating procedures that help you do more, better, and in less time. More power to you!

Patrick Power
Enterprise Solution Architect - TravelNet Solutions

In their quest to root out operational inefficiencies, the Track Product team invites you to share your biggest business challenges that technology could solve. We want to hear how our software can be even more valuable to your operation. Come be a part of setting our future vision.

Ling Li
Director of Product and User Experience, TravelNet Solutions