The Power of Search Engine Optimization (SEO)
Did you know that Google crawls websites and searches for relevant keywords, accurate information, and unique content? While they are crawling these websites, they are applying the results into their search engine algorithm which determines how high your Vacation Rental Management Company ranks on Google Search Results.
Understanding and implementing strategies and tools around SEO is important due to the rapidly growing industry of vacation rentals and the number of websites you are competing with. Most travelers visit 21 or more websites before they determine to book, making sure that your website is on the first page of Google (Meaning within the top 10 unpaid search results) is critical to your direct booking success.
One tip to help increase your relevant content on your website is writing articles for your blog gallery that include facts, data, and demographics about the city and location your vacation rental home are located in. When Google crawls your website and captures an article such as “Top 5 Amusement Parks in Minneapolis” it will help increase your search results when Vacation Rentals in Minneapolis is searched.
This is one small piece of advice for a much larger tool kit for SEO strategies. TravelNet Solutions offers vacation rental marketing and expert SEO strategies to over 300+ VRMCs. If you’d like to learn if your website is performing similar to other management companies like you, schedule your meeting here.