Conversion is still king, but clicks at every stage of the guest journey are critical to overall direct booking success. Different channels drive clicks that boost overall traffic, but implementing specific digital marketing tactics at each guest journey stage can dramatically improve your booking performance.

In this webinar, attendees will learn how to:

• Deploy a full-funnel digital marketing method that increases direct bookings
• Increase traffic and conversions using different tools and tactics
• Effectively measure ROI for decision making at each stage
• Replicate the improved business results Property Managers and Hoteliers are experiencing

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