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Optimize Your Property Headlines for Maximum Conversions

Your headline title on your properties is one of the most important elements on your website. Your headline should intrigue travelers with interest and create an emotional response wanting them to view further down the page. Headlines that convert will embody these characteristics: 

  • Specific
  • Clear & Concise
  • 1 Biggest Selling Point
  • Well Written
  • Grammatically Correct

These headlines should not include fluff descriptions such as number of bedrooms, available nights, or special rates. These items will already be filtered through the booking engine at the beginning of the search allowing you to provide an additional layer of selling details to gain the travelers attention. This item should be unique and set you apart from your competitors. Here is an example: 

If you are in a location that does not typically allow pets but your home does, providing those details will grab the attention of a traveler who enjoys going on trips with their pet golden retriever and entice them to click into your listing. 

If you are looking for help updating your website, reach out to our TNS team for a free assessment!

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