Driving Traffic to Your Properties Website
More guests staying at your property means you’re making money. That seems like pretty straight forward logic, but digging deeper you need to ask yourself “How are these guests actually finding and booking their trip?” With OTAs flooding the market, many properties are overwhelmed with seemi…
How to Turn More Website Visitors into Confirmed Bookings
In the hospitality industry, it is essential to have a website. But, just having a website isn’t going to be enough to get visitors to book at your property over your competitors. If you want to play to win, you must have a website that’s built to convert.
There are more websites and property…
6 More Things Your Property Should Share on Facebook Part 2
1. Curated Articles
In addition to sharing your own content, you can also take the opportunity to share curated articles and resources on your Facebook page. Curated content is content that you find on third-party websites. Some good examples of curated content that you could share with travelers o…
6 Things you should share on your Facebook Pt1
This is part one of two on Things You Should Share on Your Facebook created for Hotels, Resorts, Inns, Lodges, and Vacation Rentals. Check back next Tuesday for Part 2.
In order to boost loyalty, word of mouth, and repeat visits, you have to make an effort to engage with your guests during times …
Quick Guide to Email Nurturing
To build a sustainable and profitable business in the travel & hospitality industry today, you need to be using email to nurture relationships with past and future guests.
Spending time engaging with your guests and followers on social media is beneficial, making phone calls is crucial, but ema…
How to Differentiate From Local Competitors Online
To drive more online reservations this year, you can’t just launch a great website. To be successful, you also have to effectively and proactively compete against other properties and hotels in your area.
So how do you do it?
It really comes down to a few things at the end of the day:
Goal #1…
How to Humanize Your Online Presence
To drive more reservations for your resort, you need to be able to effectively connect with and nurture travelers who discover your resort online. Your website can be a fantastic tool for reaching and attracting new travelers to your resort. It can, however, also create challenges. The biggest one m…
How to Create a Content Strategy for Your Property
Content marketing remains one of the most effective ways to reach and connect with travelers, drive website traffic, build trust, and increase online reservations through your property website.
As people spend more time online than ever before researching properties, learning about cities, and ta…
8 Types of Emails You Should Be Sending
Do you currently leverage email to communicate to future guests, guests, and past guests? If you are not, you are missing out on a huge opportunity. As Online Travel Agents (OTA), Google Travel, and social media begin to get saturated and more competitive than ever, property managers like you need t…
Power On Series: Strategy and Technology Preparation for When Bookings Start
This excerpt is from our recently published guide, Power On - Marketing for What’s Next. The complete guide offers actionable digital marketing strategies to prepare you for what’s next for hotels, resorts, & vacation rentals. You can check in daily for the next section or you can download t…
