Power On Series: Using Data to Focus Your Marketing on Key Segments
This excerpt is from our recently published guide, Power On – Marketing for What’s Next. The complete guide offers actionable digital marketing strategies to prepare you for what’s next for hotels, resorts, & vacation rentals. You can check in daily for the next section or you can download the full version here. We know this is a challenging time to be in the hospitality lodging industry and change is happening daily – if not hourly. Your world has been turned upside down in the short-term and uncertainty can certainly loom in the long-term. As a technology and digital marketing partner …
Campaigns Your Hotel Email Marketing Needs
With the large bulk of bookings at your hotel coming from the world wide web, implementing a strategy around your hotel email marketing is critical. Gone are the days of agents making inbound phone reservations. With phone reservations, it allows the agent to build a relationship using voice interaction and personality. Generating less phone reservations in 2020, automated and personalized communication is the key via email blasts. You do not want your reservation agents and marketing team to send low-quality, unsegmented emails. Your hotel needs a marketing email strategy that targets the right audience, at the right time in the …
