How to Humanize Your Online Presence
To drive more reservations for your resort, you need to be able to effectively connect with and nurture travelers who discover your resort online. Your website can be a fantastic tool for reaching and attracting new travelers to your resort. It can, however, also create challenges. The biggest one most resort owners and managers experience is trying to determine how to best build trust and rapport with potential guests without ever talking to them on the phone or meeting with them face-to-face. It’s not an easy obstacle to overcome, especially if you’re relatively new to the industry, or if you’re …
How to Create a Content Strategy for Your Property
Content marketing remains one of the most effective ways to reach and connect with travelers, drive website traffic, build trust, and increase online reservations through your property website. As people spend more time online than ever before researching properties, learning about cities, and talking to their friends about past experiences before making future travel plans, business owners in the travel and hospitality industry are forced to work harder to position themselves and their businesses as trusted resources that travelers can turn to when they need help. Creating and publishing content is an easy and proven way to start building more …
8 Types of Emails You Should Be Sending
Do you currently leverage email to communicate to future guests, guests, and past guests? If you are not, you are missing out on a huge opportunity. As Online Travel Agents (OTA), Google Travel, and social media begin to get saturated and more competitive than ever, property managers like you need to step up your personalization through the form of email marketing. Here’s why: In 2019, the number of global e-mail users amounted to 3.9 billion and is set to grow to 4.48 billion users in 2024. (statista) The average email subscriber receives 13 commercial emails a day. (OptinMonster) 99% of …
Power On Series: Strategy and Technology Preparation for When Bookings Start
This excerpt is from our recently published guide, Power On – Marketing for What’s Next. The complete guide offers actionable digital marketing strategies to prepare you for what’s next for hotels, resorts, & vacation rentals. You can check in daily for the next section or you can download the full version here. We understand. There just aren’t a lot of people at the booking stage of the funnel and it’s hurting your business. This eBook blog post series wasn’t written to fill this portion of the funnel tomorrow. People aren’t ready to book yet, but they will be and industry …
Power On Series: Remarketing and Brand Protection Strategies to Implement Now
This excerpt is from our recently published guide, Power On – Marketing for What’s Next. The complete guide offers actionable digital marketing strategies to prepare you for what’s next for hotels, resorts, & vacation rentals. You can check in daily for the next section or you can download the full version here. Display Remarketing You’ve done a good job of getting potential guests to your site in the Awareness phase – now stay in front of them. A low-cost, brand-building campaign to implement right now would be a simple display remarketing campaign aimed at anyone that hits your website. …
Power On Series: Creative Social Media and Email Strategies to Stay in Front of Travelers
This excerpt is from our recently published guide, Power On – Marketing for What’s Next. The complete guide offers actionable digital marketing strategies to prepare you for what’s next for hotels, resorts, & vacation rentals. You can check in daily for the next section or you can download the full version here. Social Media This is a great time to get creative with your social presence and find new ways to bring the personality of your property(s) to your followers. Here are just a few ideas we’ve seen from our customers to spark your own creativity: Ask past guests to …
Power On Series: Website Refresh and Email List Building Ideas
This excerpt is from our recently published guide, Power On – Marketing for What’s Next. The complete guide offers actionable digital marketing strategies to prepare you for what’s next for hotels, resorts, & vacation rentals. You can check in daily for the next section or you can download the full version here. To support your upcoming advertising strategies, this is also a good time to work on your website and prepare to build your email list. Sprucing up property pictures, making sure amenities are up to date and updating any property or site descriptions. Are you promoting nearby recreational activities …
Power On Series: Affordable Paid Search Strategies to Implement Now
This excerpt is from our recently published guide, Power On – Marketing for What’s Next. The complete guide offers actionable digital marketing strategies to prepare you for what’s next for hotels, resorts, & vacation rentals. You can check in daily for the next section or you can download the full version here. Paid Search Paid search is more than likely an item you were spending a high percentage of your marketing budget on and have thus suspended to preserve your cash flow. That’s understandable. But, there are smart and affordable ways to use your data and maintain a presence with …
Resort Reservations: What To Say When The Phones Start Ringing Again Shortly!
Wow, what a wild two months that resort reservations sales agents have endured. Agents were the first to feel the impact of the COVID19 pandemic, as suddenly a tsunami of cancellation calls and emails flooded the phone lines and inboxes. How painful it must have been to watch hard-fought bookings cancel and to see the flow of revenue change direction. Even more so, this team endured difficult conversations about the fine print of cancellation terms and travel insurance. Next, it was surely hard to watch as co-workers from operations were furloughed or laid off. Now, here in late April, …
Power On Series: The Marketing Funnel and Your New Traveler Personas
This excerpt is from our recently published guide, Power On – Marketing for What’s Next. The complete guide offers actionable digital marketing strategies to prepare you for what’s next for hotels, resorts, & vacation rentals. You can check in daily for the next section or you can download the full version here. Before we dive into some hands-on strategies to help you guide your short-term marketing efforts, let’s take a look at the marketing funnel. We feel there are sections of this funnel to focus on over others as you think about engaging your prospective travelers in the near future. …
