Email Marketing Automation for Hotels and Vacation Rentals
Inform, welcome, and nurture guests while you sleep with email automation
Hospitality email marketing is a numbers game. Like any sales technique, it takes many no’s to get to a yes. Even the best-looking, most relevant, enticing emails won’t be read by 70% of your recipients. But i…
Communication: Am I Sending Too Many Emails?
This is a common question we get from our Vacation Rental Property Managers. The answer isn’t yes or no. To answer, it takes more of an evaluation process of your location and your target markets.
This Marketing Monday, we want to give you some advice on if you are sending too many emails.
T…
3 New Years Resolutions for Your Vacation Rental Management Company
2021 has just arrived and what is your vacation rental management company planning for a successful year? Now is the perfect time to set SMART goals. These goals are specific, measurable, attainable, realistic, and timely. In this article we are going to discuss three actionable items your VRMC can …
4 Audiences Your Vacation Rental Emails Should Target
Building relationships with guests doesn’t look the same as it did 9 months ago. The global pandemic has changed how we are interacting with guests. From contactless check-ins to social distancing there is limited face to face contact and owners must find other ways to build relationships and prov…
Email Drip Campaigns For Your Hospitality Property
Email marketing is still one of the most effective marketing mediums. It delivers a consistently high return on investment at a low cost. If you’re not doing Email Marketing, you should really start. Most properties have some sort of email marketing strategy, usually a bi-weekly or monthly e-blast…
How Your Property Can Take Advantage of Black Friday and Cyber Monday
Black Friday and Cyber Monday are two of the biggest shopping days in the U.S. To most of us, these days are about snagging deeply-discounted apparel and electronics. However, the travel industry can also benefit from the frenzy of shopping activity during the holidays. It also marks the beginning o…
Content Marketing Ideas That Work
Because the digital marketing landscape shifts so rapidly, it’s important that your hotel is using the best marketing ideas to drive new business. Marketing through content, social media, and email automation could have a big influence on your hotel business this coming year.
To help you take y…
10 Digital Marketing Strategies for Resorts, Hotels, & Vacation Rentals to Increase Online Bookings
Owning and running a hotel or resort is no easy task. However, this can become much easier when you have a solid hotel marketing strategy in place. Gone are the days of static content and old school marketing tactics. With constant changes in the industry and technological advances, hoteliers are fi…
The Quick Guide to Nurturing Relationships Through Email – Part 2
If you remember from our last email guide post, we said that email is essential for guest relationship nurturing. You need this in order to build a sustainable and profitable business in the travel & hospitality industry today..
Now, we’re letting you know the 3 additional tips we’ve foun…
The Quick Guide to Nurturing Relationships Through Email – Part 1
To build a sustainable and profitable business in the travel & hospitality industry today, you need to be using email to nurture relationships with past and future guests.
Spending time engaging with your guests and followers on social media is beneficial, making phone calls is crucial, but e…
