Communication: Am I Sending Too Many Emails?
This is a common question we get from our Vacation Rental Property Managers. The answer isn’t yes or no. To answer, it takes more of an evaluation process of your location and your target markets. This Marketing Monday, we want to give you some advice on if you are sending too many emails. The industry average of unsubscribes is 1%. If you are sending out weekly emails, and all of a sudden you see a high number of unsubscribes it is time to take a look at what may be going on. Is it the content you are providing? Is …
3 New Years Resolutions for Your Vacation Rental Management Company
2021 has just arrived and what is your vacation rental management company planning for a successful year? Now is the perfect time to set SMART goals. These goals are specific, measurable, attainable, realistic, and timely. In this article we are going to discuss three actionable items your VRMC can implement to increase operational efficiency and guest retention. Consolidate Your Technology Footprint Many disconnected systems make it hard to communicate effectively and efficiently internally and with guests. Finding ways to consolidate your property management software, CRM, revenue management, housekeeping, maintenance, and accounting software is key. This can eliminate manual entry through …
4 Audiences Your Vacation Rental Emails Should Target
Building relationships with guests doesn’t look the same as it did 9 months ago. The global pandemic has changed how we are interacting with guests. From contactless check-ins to social distancing there is limited face to face contact and owners must find other ways to build relationships and provide the same experience as they would during normal operations. In this blog we’ll discuss how vacation rental owners can own the guest experience by implementing personalization tactics throughout their email marketing strategy. We will give tips on segmenting lists for each stage of the guest journey after you’ve implemented a CRM. …
Email Drip Campaigns For Your Hospitality Property
Email marketing is still one of the most effective marketing mediums. It delivers a consistently high return on investment at a low cost. If you’re not doing Email Marketing, you should really start. Most properties have some sort of email marketing strategy, usually a bi-weekly or monthly e-blast that goes out to their database. However, there is a different type of email marketing that can be an effective tool to battle OTA’s for mindshare with new customers. Drip Email Marketing is the process of capturing an email subscriber and sending them sequenced emails over a period of time. We started …
How Your Property Can Take Advantage of Black Friday and Cyber Monday
Black Friday and Cyber Monday are two of the biggest shopping days in the U.S. To most of us, these days are about snagging deeply-discounted apparel and electronics. However, the travel industry can also benefit from the frenzy of shopping activity during the holidays. It also marks the beginning of the Holiday season, where many hospitality properties race to reach their annual objectives. We are going to list out a few ways your property can take advantage of this, and not just by lowering your rates. #1 Segment your website and email campaigns Segmentation is the jack of all trades, …
Content Marketing Ideas That Work
Because the digital marketing landscape shifts so rapidly, it’s important that your hotel is using the best marketing ideas to drive new business. Marketing through content, social media, and email automation could have a big influence on your hotel business this coming year. To help you take your marketing to the next level, we’ve broken the ideas up into a few different types. Content Marketing: Create a podcast, travel guide, or blog about a hot topic Social Media: Post videos of your hotel with Facebook Live, Instagram Stories, or LinkedIn Live Email Marketing: Launch a weekly newsletter that features what …
10 Digital Marketing Strategies for Resorts, Hotels, & Vacation Rentals to Increase Online Bookings
Owning and running a hotel or resort is no easy task. However, this can become much easier when you have a solid hotel marketing strategy in place. Gone are the days of static content and old school marketing tactics. With constant changes in the industry and technological advances, hoteliers are finding the best ways to get ahead of the game. We have worked with hundreds of hospitality lodging companies on their marketing strategies, and in this blog, we are going to teach you how to press play on 10 digital marketing strategies to increase your online bookings. Take your website …
The Quick Guide to Nurturing Relationships Through Email – Part 2
If you remember from our last email guide post, we said that email is essential for guest relationship nurturing. You need this in order to build a sustainable and profitable business in the travel & hospitality industry today.. Now, we’re letting you know the 3 additional tips we’ve found useful from our email marketing experiences. Tip #4: Always Focus on Providing Value Your goal when sending email campaigns is obviously to ultimately persuade leads to convert, but in order to be effective, your leads need to feel like you’re more interested in providing value to them. Your leads need to …
The Quick Guide to Nurturing Relationships Through Email – Part 1
To build a sustainable and profitable business in the travel & hospitality industry today, you need to be using email to nurture relationships with past and future guests. Spending time engaging with your guests and followers on social media is beneficial, making phone calls is crucial, but email is an absolute must. It’s one of the best ways to reach, nurture, and segment your audience. Consider the facts: You are 6x more likely to get a click-through from an email campaign than you are from a tweet. 61% of consumers prefer to be contacted by brands through email. For every …
