Content Marketing Ideas That Work
Because the digital marketing landscape shifts so rapidly, it’s important that your hotel is using the best marketing ideas to drive new business. Marketing through content, social media, and email automation could have a big influence on your hotel business this coming year. To help you take your marketing to the next level, we’ve broken the ideas up into a few different types. Content Marketing: Create a podcast, travel guide, or blog about a hot topic Social Media: Post videos of your hotel with Facebook Live, Instagram Stories, or LinkedIn Live Email Marketing: Launch a weekly newsletter that features what …
Is Your Current Digital Marketing Strategy Working?
We are coming up to the last couple months of 2020, and for most of the hospitality industry it has been anything but normal. Hoteliers have had to reevaluate their financial and marketing plans, and adapt to new market trends and technologies. The good news is that it isn’t all doom and gloom. Now is the time to start focusing on accessing your current digital marketing plan and evolving it to maximize your revenue and bookings for 2021. Before you can take any steps to change what you are already doing, you must know how you got to where you …
3 Ways Hoteliers are Using Technology To Keep Occupancy High
COVID-19 has unquestionably accelerated the infusion of new technologies and applications into hotel operations. Safety of travelers is the number one priority that hospitality companies are facing right now. In order to keep your occupancy high, you must press play on adapting new technologies to keep your travelers coming in. Hotels, resorts, and lodges are trying to keep up with the latest CDC Guidelines and continue to alter guest demands to ensure 100% safety. In a survey by Allianz Travel, they found that 54 percent of Americans will jump on a plane for their next trip. How are you going to …
