Category: News

In Track, a reservation and a folio are two sides of the same coin. The reservation specifies their rate for each night plus all fees, while the folio represents what they actually pay and what you count as revenue. In many cases, folios are processed automatically. But let’s say something change…

An email list that you own and control is one of your most valuable marketing assets. But chances are, you have one master list and send your regularly scheduled or promo emails to everyone at the same time. That’s not inherently bad, but if you’re not segmenting, you’re not using one of the m…

There are many reasons to block dates for a property, such as for maintenance or if owners are using it for a stretch. For record-keeping purposes, the reason for the block is sometimes important, such as when you drop your rate for a couple days on either side of the block, or between blocks. But …

Remarketing, sometimes called retargeting, is one of the cheapest paths to a conversion you can possibly employ. Put simply, it is a way to use lead data to create touchpoints that improve the chances of a booking. We are all besieged by marketing messages, and most get lost in the noise. But quite …

Let’s start your Tuesday out right and talk travel insurance. As you know, insurance coverage is pinned to reservation value. Currently, when the rate changes after the opt-out window, the amount billed by the insurance vendor doesn’t change accordingly. So, if you had $50K of coverage attach…

Vacation rentals have climbed the charts recently with OTAs, in many cases being listed side by side with hotels. If you’re in VR, this is a sea change. The pandemic was good for VR in many ways, largely because of their relative isolation and environmental controls.  Even so, there are many t…

Track offers dozens of reporting options for PMS, Accounting, Call Center, Housekeeping, and much more. In a future Track Tip Tuesday, we hope to cover some of the most commonly used reports, but today, we wanted to let you know about a new one that may get your back office very excited. Okay, he…

Whether you’re talking about website content or PPC campaigns, choosing keywords can seem like some sort of alchemy in which you guess what a potential customer is looking for then throw a bunch of money at your guess. And yeah, it is kinda like that in some ways.  But if you’re running PPC …

So a guest has scheduled a reservation and you want to send them a list in one of the reservation documents. Maybe tell them what to pack, provide a list of nearby attractions, or a list of amenities featured in their home. We can help make that document look nice!  Bulleted and numbered lists a…