Category: News

In Track, a reservation and a folio are two sides of the same coin. The reservation specifies their rate for each night plus all fees, while the folio represents what they actually pay and what you count as revenue. In many cases, folios are processed automatically. But let’s say something changes during the stay or that the property changes hands. You can now add a folio exception, which is just a little checkbox that will prevent the folio from being processed automatically with the rest. At the end of the month, you can then review folios marked for exception and …

An email list that you own and control is one of your most valuable marketing assets. But chances are, you have one master list and send your regularly scheduled or promo emails to everyone at the same time. That’s not inherently bad, but if you’re not segmenting, you’re not using one of the most powerful tools in a marketer’s arsenal. Segmenting is exactly what it sounds like: Chunking out your list based on certain criteria. Check out Neil Patel’s excellent list of 10 such criteria to see what we mean. Just at a glance, you can see how some of …

There are many reasons to block dates for a property, such as for maintenance or if owners are using it for a stretch. For record-keeping purposes, the reason for the block is sometimes important, such as when you drop your rate for a couple days on either side of the block, or between blocks. But what if the actual block dates or reasons change? Before, you’d either have to change the dates retroactively or delete the block. In either case, the reason would have to be noted manually. Let’s say you blocked out two weeks because the property was getting …

Remarketing, sometimes called retargeting, is one of the cheapest paths to a conversion you can possibly employ. Put simply, it is a way to use lead data to create touchpoints that improve the chances of a booking. We are all besieged by marketing messages, and most get lost in the noise. But quite a few businesses, especially in hospitality, don’t send enough messages to improve their chances. It’s like the difference between buying one raffle ticket or five. If you’re not remarketing, you’re missing out on a proven method to drive more conversions. Here are three no-brainer remarketing tactics you …

Let’s start your Tuesday out right and talk travel insurance. As you know, insurance coverage is pinned to reservation value. Currently, when the rate changes after the opt-out window, the amount billed by the insurance vendor doesn’t change accordingly. So, if you had $50K of coverage attached to a reservation and the value changed (e.g. reduced rate) after opt-out, it would adjust in Track but not on the vendor side, resulting in a billing discrepancy that you had to manually account for. We’ve now added the option to increase, but never decrease coverage after the opt-out window closes so it …

Vacation rentals have climbed the charts recently with OTAs, in many cases being listed side by side with hotels. If you’re in VR, this is a sea change. The pandemic was good for VR in many ways, largely because of their relative isolation and environmental controls.  Even so, there are many travelers whose default setting is hotel. Much of that is brand-driven, whether through loyalty programs or the colossal marketing budgets of flag hotels. You can’t beat them at that game, but there are still ways to help convince and convert hotel stalwarts. 1. Don’t appear small We are drawn …

Track offers dozens of reporting options for PMS, Accounting, Call Center, Housekeeping, and much more. In a future Track Tip Tuesday, we hope to cover some of the most commonly used reports, but today, we wanted to let you know about a new one that may get your back office very excited. Okay, here goes: Track reporting now includes a custom balance sheet. Now your accounting staff can generate balance sheets on demand for internal or external reporting. The balance sheet is as old as assets and liabilities, and certain stakeholders will appreciate having that information presented in such a …

Whether you’re talking about website content or PPC campaigns, choosing keywords can seem like some sort of alchemy in which you guess what a potential customer is looking for then throw a bunch of money at your guess. And yeah, it is kinda like that in some ways.  But if you’re running PPC campaigns designed to woo potential owners, intuition and logic may lead you astray and deliver rotten ROI. Let’s say your company is based in Vero Beach, FL. Logic would suggest that a potential owner might search for “Vero Beach property managers” or “Southeast Florida property management companies.” …

So a guest has scheduled a reservation and you want to send them a list in one of the reservation documents. Maybe tell them what to pack, provide a list of nearby attractions, or a list of amenities featured in their home. We can help make that document look nice!  Bulleted and numbered lists are built right into HTML code. The tag <ul> creates an unordered list (bullets) and <ol> an ordered list (numbers). Using them will automatically indent from the left margin and create a “hanging” indent for line wraps. This doesn’t happen if you just use hyphens, though …