Top 3 Things To Look For In Your PMS
The thought of looking for a new property management software for your vacation rental management company might be scary for you. Pulling the trigger to research and considering to switch softwares can be an even more daunting thought. We are here to help calm your nerves. After deep diving into VRM…
3 New Years Resolutions for Your Vacation Rental Management Company
2021 has just arrived and what is your vacation rental management company planning for a successful year? Now is the perfect time to set SMART goals. These goals are specific, measurable, attainable, realistic, and timely. In this article we are going to discuss three actionable items your VRMC can …
Survey Response Conditions
In Triggers and Automations with the object of a survey response there are now conditions for segmenting the surveys based on location, brand, or campaign. If the survey was generated from a reservation the survey response email can be conditioned by unit, unit node, unit role or cam…
3 Conversion Metrics You Should Be Tracking For Your Vacation Rental Website
If you have been in your Google Analytics recently, you can see that there are hundreds of ways you can track your website data. But how do you know which to track when it comes to a successful conversion?
First let's define the guest conversion we are learning about in this article. The conver…
Your Website Strategy For Google’s 2021 Launch
Moving into 2021, Google is changing their algorithm to be based on the user page experience. This will be an influential factor in Google Search rankings moving forward. Even though this was announced about a year ago, most websites will not be set up for success going into 2021. We want to help yo…
Virtual Cards
Track now supports virtual cards. Virtual cards are used by OTAs to pay for reservations when they are merchant of record. They will issue a card that is able to be used for a single reservation. It will be limited by an amount and an effective date. Any attempts to charge prior to e…
3 Tips For A Better Conversion Rate
Conversion Optimization is an excellent revenue management tool for your Vacation Rental Management Company. If you’re unfamiliar with the term, here’s the best way of phrasing it: Traffic generation is what you get. Conversion optimization is what you do with it. The most popular type of conver…
Unit Move Reasons
We have added configurable reasons for moving a reservation from one unit to another. There are 5 pre-configured reasons and others can be added by the users. As a new unit is selected for a reservation a drop down will appear with a select-able reason. the reason will then become pa…
4 Audiences Your Vacation Rental Emails Should Target
Building relationships with guests doesn’t look the same as it did 9 months ago. The global pandemic has changed how we are interacting with guests. From contactless check-ins to social distancing there is limited face to face contact and owners must find other ways to build relationships and prov…
3 Tips To Focus On For Vacation Rental SEO
When you are looking for the highest ROI for your vacation rental, SEO, should be your top priority. Effective SEO will help you get a regular supply of affluent travelers who may have never heard of you before but are interested in staying at places like yours. SEO is one of the most complex market…