Staying Safe: Travel Insurance and COVID-19, Coverage for Sickness
Health, safety and financial concerns are key considerations for today’s traveler and property manager. While you do your part to enforce cleaning protocols and make sure your rentals are as safe as possible, and as your guests continue to look for ways to get away from home without compromising …
Decrease Your CPC With This Exclusive Tip
When it comes to the highly-competitive world of Google Ads, finding ways to lower the Cost Per Click (CPC) for the keywords of your campaign is a key step in succeeding your goals.
This Monday, we are going to go over an exclusive tip that we use as Digital Marketing Experts to keep costs low an…
A Gateway to More Savings, Robust Reporting, and Seamless Processing
Ascent Payment Solutions focuses exclusively on providing the best, most secure payment processing services available to the property management, vacation rental, and lodging industries. Offering seamless, easy-to-integrate payment solutions has been our mission for the last 20-plus years, and it’…
Work Order Automation Guide
Consistency is key to providing a five-star experience to guests, and maintenance/housekeeping is at the heart of being able to deliver this promise. Track is providing multiple ways to ensure that your maintenance and housekeeping program never misses an opportunity to wow your guests an…
The Difference Between Retargeting & Remarketing
Today we are going to talk about a hot topic in the Marketing world; Retargeting vs Remarketing and the best practices to use to increase your direct bookings. The terms “remarketing” and “retargeting” are often used interchangeably, but they are not quite the same.
Retargeting: The term …
4 Biggest Challenges in Digital Marketing
Welcome to January of 2021, the perfect time to analyze your digital marketing strategies and tactics. There might have been a few curve balls handed out in 2020, but four things that continue to stay the same are the biggest challenges in hospitality digital marketing. Warning, this article might o…
Your 2021 Marketing Hitlist
In 2020 Marketing Managers and Vacation Rental Property Managers had to deal with and adapt to the unexpected. We had to pivot from our original strategies to deal with a global pandemic. We can’t predict what will happen this year, but we can use what we have learned in the past 10 months to impr…
Owner Portal: Hide Owner Revenue
In owner preferences there are two new configurations. Display revenue can now be set to "none" as well as work order status. Display revenue set to none will hide owner revenue in the owner portal. Work order status set to "none" will hide the work order tab.
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3 Elements You Need On Your Property Detail Pages
Your property detail pages on your website can make or break your direct bookings. When potential guests are searching for properties, you want to WOW them. We are going to go over 3 key elements that you need to include on your PDP to keep your guests on your site and turn these lookers into booker…
4 Reasons Your VRMC Needs To Be On Social Media
As of 2020, more than 3.8 billion people use social media worldwide and every 6.4 seconds a new user is added. The majority of Vacation Rental Managers are taking advantage of marketing across social media networks. Are you? As a vacation rental management company you have a lot to gain from being …